The BARE Essentials
of Digital Marketing
Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks
flyte school
GOALS
Understand the BARE framework
Drive traffic
Convert
Measure
THE EYES HAVE IT
James Breeze | usableworld.com.au & tobii.com
SEARCH ENGINE OPTIMIZATION
What affects search engine rank?
Page content
Incoming links
LOCAL SEO FACTORS
https://moz.com/local-search-ranking-factors
BLOGS
Drives traffic
Incentive for email opt-ins
Establishes credibility
FACEBOOK ADS
Target your ideal demographic
Upload your email list
Create lookalike audiences
GETTING EMAILS OPEN & READ
From
Subject line
Mobile friendly
TAKE OUT YOUR BUSINESS CARD
W = Website
E = Email Marketing
S = Slidedeck
T = Talk
THANK YOU
@therichbrooks
Rich Brooksflyte new [email protected]