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BloggingA blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject. - Wikipedia www.baconcoach.com/learn
BlogYour Knowledge
Posted To The Internet
Leads People Back To Your Website
Measurablewww.baconcoach.com/learn
It Starts With A StrategyBlog With A Purpose
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Blogging Strategy
Who Are You Trying To Reach?
What Topics?
Doing Research?
What Do They Want To Know & Do?
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Blogging StrategyPlan The Content
Deliver The Content
Get Traffic
Get Engagement
Measure Responsewww.baconcoach.com/learn
The Marketing Calendar
Seasons
Holidays
Milestones
Training System?
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Keyword ResearchWhat Are People Searching For?
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What Are People
Searching For?
Research
Keywords
Phrases
What Do You Want To Be Found For?
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SpyFu.comWhat Are People Searching
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Alexia.comWhat Are People Searching
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Research amazon.com - Books
Google - Search Terms
Competitor Websites
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5 Major PartsHeadline
Opening Paragraph
Lists
Closing
CTA = Call To Action!www.baconcoach.com/learn
Bonus - PicturesImages Increase Engagement by 70%
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The HeadlineKeywords
Search Terms
Fun? Controversial?
Question?
List - The 5 Things…www.baconcoach.com/learn
The Opening Paragraph
Make It Personal - Your Story
Make It Fun
Make It Catchy
What Shows Up In Social Media www.baconcoach.com/learn
The ListShort and Catchy
People Love Lists
Must Make The Point Before or After The List!
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The ClosingThink of Sales
What is you Final Point?
Don’t Repeat What You Said
If You Have To Re-Explain? You Missed the
Point! www.baconcoach.com/learn
The Call To Action
Sell Something?
Get People On Your List?
Make It Count!
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Why Behind The How?
Gets You Found - Google Searches
Gets You Noticed - Social Media Sharing
Makes You The Expert
Avoids OPC Syndromewww.baconcoach.com/learn
StepsGenerate Traffic - 1000
Get Leads - 100
Qualify Leads - 10
Make Sales - 1
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What’s The Goal?Get People To Buy (Now or Later)
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Fear• I Am Not Worthy?
• Who Cares?
• No One Will Consume?
• I Don’t Know How To Write?
• I Am Not An Expert?
• Who Am I To Educate?
• You Are Unique! People Care!
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Fight That Fear• You Are An Expert
• People Value You
• People Value Knowledge
• People Value Experience
• People Value Opinions
• People Need Your Help!!!
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People Love A Story• What’s Your Story?
• What Did You Overcome?
• What Clients Overcame?
• Best Practices?
• Success Stories?
• People Need Your Help!!!
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Create A Conversation
You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn
