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Build up to the festive season with a marketing statistic for each day of Advent in our B2B Marketing Statistics Advent Calendar 2014
Citation preview
The B2B Marketing Statistics Advent Calendar 2014Count down to Christmas with our carefully curated collection of marketing statistics.
Have a Merry Marketing Christmas!
186%of B2B marketers are using content marketing, but only 38% rate their content marketing as effective.
Source: Marketing Profs/Content Marketing Institute
271%of marketers say content marketing is critical.
Source: B2B Marketing
3
The five biggest content marketing challenges cited by B2B marketers are:
54%50%49%
42%41%
Four
of B2B marketers are creating more content now than they were last year. Just 5% are producing less.
Source: Marketing Profs/Content Marketing Institute
554% of the most effective B2B marketers publish content daily or multiple times per week.
Marketers who have prioritised blogging are 13 times more likely to enjoy positive ROI.
Source: Hubspot, Marketing Profs/Content Marketing Institute
655%of B2B marketers aren’t achieving maximum ROI from their content.
Source: Tomorrow People/B2B Marketing
Seven
ROIwas the top challenge for marketers in 2014.
(Just like it was in 2013)
Source: Hubspot
8Marketers who measure inbound ROI are 17 times more likely to see the same or greater ROI over the previous year.
Source: Hubspot
9
Source: Hubspot
In 2014, more than twice as many marketers cited inbound marketing as their primary source of leads versus outbound techniques.
Inbound Outbound
Ten84% of inbound marketers (compared to only 9% of outbound marketers) cite organic, top of funnel sources like social media, blogs and SEO as rising in importance.
Source: Hubspot
11 Source: Hubspot
In 2014, inbound-sourced leads were consistently more knowledgeable about the company prior to speaking with a rep than leads sourced through outbound means.
12
The top goal for B2B content marketing in 2015 is brand awareness, closely followed by lead generation and customer acquisition.
82%
Brand awareness
Lead generation
Customer acquisition
74% 71%
Source: Marketing Profs/Content Marketing Institute
13of B2B marketers are dissatisfied with the number of leads their content marketing is generating.48%
Source: Tomorrow People/B2B Marketing
14
Source: Hubspot
In 2014, leads sourced through inbound practices were consistently less expensive than outbound leads, regardless of company size.
15
The most important lead sources for marketers over the last 6 months were:
Email marketingSocial mediaBlogsSEO
Source: Hubspot
16
of the most effective B2B marketers have a documented content marketing strategy.
Source: Marketing Profs/Content Marketing Institute
17B2B marketers cite the characteristics of a successful content marketing plan as:
Relevant to audience
Engaging content
Appropriate channels for
audience
Source: B2B Marketing
18
Source: Salesforce
86%of senior-level marketers agree that it’s very important to create a cohesive customer journey.
19 Source: Tomorrow People/B2B Marketing
51% of marketers mark themselves below average at producing the correct content for every stage of the customer journey.
TwentySource: Hubspot
Data-driven marketing was the top priority for marketers in 2014.
2183% of B2B marketers who fully integrate their customer data across their organisation said they were effective at creating a cohesive customer journey across all channels.
Source: Salesforce
22of marketing leaders reported an increased need for data and analytics expertise over the past 12 months.
Source: Salesforce
46%
23
of B2B marketers plan to increase their content marketing spend in 2015.
Source: Marketing Profs/Content Marketing Institute
55%
24Source: Hubspot
85% of marketers practice inbound marketing. (You should probably join them)
Get your free eGuide now: Hot leads roasting on an open fire: A Marketing Director’s guide
Give your sales team the gift of an abundance of warm
leads this Christmas.