The Advanced Guide to Content Marketing for 2016

All contents copyright © 2016 KEO Marketing Inc.


MARKETER’S GUIDE:ADVANCED CONTENT MARKETING FOR 2016


With the explosion of content marketing, nearly every company on the planet is creating content and publishing it, good or bad. As a result, audiences are overwhelmed by the massive amount of blog posts, white papers, e-books and videos, and they are starting to ignore most of it.


It is no longer effective to simply create and share more content. In order to stand out from the vast amount of content already published, you need to use new and unusual marketing tactics that will make your material stand out from the rest.

Here are five advanced content marketing tactics that will help you rise above all the clutter and connect with your target audience.


INTERACTIVE CONTENT

1


Interactive content goes beyond passive e-books and white papers. It engages participants in an activity: answering questions, making choices, exploring scenarios and playing games. Customers who view it have to think and respond; they cannot just glance at it and toss it aside.


Quizzes, assessments, polls and surveys, online calculators, contests, and videos are all interactive content. The best interactive content solves a problem that the customer has, provides useful answers to a question, or helps the user make a decision.


BEHAVIOR- BASEDCONTENT 2


Behavior-based content marketing delivers content according to past and present behavior of the prospect.

Rather than just presenting all of your content to everyone, behavior-based content marketing analyzes information about the user while they are moving through the website, combines it with web analytics, computer applications, cookies and search history and then uses that information to deliver relevant and targeted content that appeals to that prospect.


INDUSTRY- FOCUSED CONTENT

3


Industry-focused content stays within the boundaries of a single industry such as healthcare or software development and addresses the unique needs and interests within that industry.

Creating industry-focused content has distinct advantages. All industries have their own unique terms, challenges, needs, processes, job requirements and regulations. By addressing those unique attributes your content is more likely to be read because the prospects will recognize the industry-specific discussions and respond to it positively.


DISRUPTIVE CONTENT

4


Research by Forrester shows

Smart content marketers will adapt their content specifically for mobile devices. Fast loading times and short strong headlines combined with succinct copy will ensure it gets read on a small screen. Entertainment value such as video will keep the mobile-based visitor’s attention as well as encourage sharing.

people have smart phones

worldwideof internet users used a mobile deviceto get onto the internet in 2015. 75%

4.8BILLION


For an in-depth discussion of Advanced Content Marketing for 2016 as well as strategies and tactics you can apply immediately, please visit:

https://keomarketing.com/inbound-marketing-resources/b2b-marketers-guides/advanced-content-marketing-2016/

DOWNLOAD OUR GUIDE TO LEARN MORE!

THE ADVANCED GUIDETO CONTENTMARKETING FOR 2016






All contents copyright © 2016 KEO Marketing Inc.All contents copyright © 2016 by KEO Marketing, Inc.

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KEO Marketing Inc., a leading business-to-business marketing agency in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales.

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