OF MARKETING AUTOMATION

The 7 Deadly Sins

While they’re not as wicked

as the original deadly sins …

While they’re not as wicked

as the original deadly sins …

Marketing automation mistakes can surely

lead you to

sales and marketing hell

Here’s a list with the most common

marketing automation sins

Without a strategy or goal, marketing automation is bound to be the white elephant in the company. You need to chalk out your sales funnel and see how automation can help you nurture and convert prospects into loyal customers.

1) NOT HAVING A STRATEGY

USING ONLY EMAIL

According to a report by Focus, 75% of marketing automation users do not leverage the platform to its fulI potential. If you only want to send out email blasts of your newsletter, use an email service provider. It would likely cost less than half of what your automation software does.

2)  

3) EXCLUDING OTHER TEAMS

Get your sales team involved before the marketing automation platform is implemented. They can help you figure out your sales funnel and its key stages, build an accurate lead scoring frame work, and suggest highly relevant content ideas. Better automation means less hassle for sales and more closed deals!

SELLING INSTEAD OF NURTURING

Your audience is exposed to thousands of messages every day. Using your content as just another avenue to make a sales pitch is a great way to have it ignored. Once you’ve nurtured leads and built relationships, then you can focus on pitching your product.

4)  

5) NOT CREATING ENOUGH CONTENT

Have a team in place to consistently pump out highly targeted content focused on all stages of the sales funnel and its buyer personas. Blogs, webinars, videographics, case studies - valuable content is the cornerstone of marketing automation. It can attract subscribers, help earn their respect, establish credibility, and turn them into paying customers.

TRACKING THE WRONG METRICS

According to a recent report by Pepper, 57% of brands measure ROI for marketing automation using response metrics (e.g. open rates, clicks, etc). Instead, marketers should focus on KPIs that show a direct impact on their business goals (e.g. leads, sign ups, sales).

6)  

Marketing automation doesn’t mean putting your content out there without a second thought. In order to ensure that your efforts are effective, your campaigns should be constantly tested, analyzed, and recalibrated. Running everything on autopilot is a surefire recipe for low engagement and failure.

7) RUNNING ON AUTOPILOT

Avoid committing these mistakes and experience the warm feeling of knowing that your sales funnel

is a clear road to leads and conversions.

In other words, go straight to Marketing Heaven

WANT TO GET MORE OUT OF YOUR MARKETING AUTOMATION?

Learn how to use Uberflip with marketing automation to get more leads!

START A FREE TRIAL