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1. The actual marketing steps and
guideline
2. Stick to the marketing plan and
strategy
3. Work Consistently
Top Keyword Research Tools to Use
1. Google Adwords Keyword Planner
Top Keyword Research Tools to Use
2. Ubersuggest
Top Keyword Research Tools to Use
3. Bing Keyword Research Tool
2 Formulas to Get Useful and Relavant Keywords
The Root Word Method
Formula
Root Word of your business
Root Word + Company
Root Word + Services
Actual keywords
Digital Marketing
Digital Marketing Company
Digital Marketing Services
2 Formulas to Get Useful Keywords
The Medium and Long Tail Keywords Formula
Root word – 1-2 words and has a high search volume
Medium tail keywords – 2-3 words with medium search volume
Long tail keywords – 3-5 words with low search volume
Actual keywords
2 Most Important Technical Aspects of a Website
1. The Title tag <title> your title </title>
Best practice when creating a title tag:
1. Limit your title tag less than 70 characters
2. Format them like this. Primary Keyword - Secondary Keyword | Brand Name
or Primary and Secondary Combination | Brand Name
2 Most Important Technical Aspects of a Website
2. The meta description <meta name="description" content="your description
here./>“
Best practice when creating a meta description tag:
1. Limit your meta description to 160 characters
2. Insert relevant keywords
3. Construct a description that persuade people to click on your site
Other On-page Considerations
1. Schema mark-up or tags
2. Open graph tags
3. Twitter cards
4. H tags
5. Website speed
6. Image ALT tags
7. Duplicate content check up
Content Creation Ideas
• Contents must be very useful
• Ideas and tips are in its right context
• Credible information with citation from authority sources
• Easy-to-understand
• Principles can be used direct by the readers
Most popular types of content:
1. Infographics
2. Comprehensive blog post how-to guide
3. Whitepaper or pdf
4. Videos
5. Meme or funny images
6. Podcast
Link Building Reminders
Backlinks must be contain a content
Backlinks must NOT be SPAM
Backlinks must be relevant to your niche or market
Most popular ways to build backlinks:
1. Content submission sites (slideshare, infographics,
memes, etc)
2. Guest posting
3. Web 2.0 posting
4. Classified ads
5. Link outreach
1. Identify what’s working and what’s not
2. Check which marketing channels produce the
most traffic and conversions
3. To check your visitor’s demographics and
behavior
4. Uncover new opportunities
5. Check which keywords have the most traffic
(paid ads)
1. Web Analytics Utilization
2. Data Analysis
3. Optimized activities and re-
planning based on actual data