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The 4 pieces of a successful online marketing campaigndeconstructed

The Online Marketing Breakdown

In the connected age that we all live in there has been a progressive transition of marketers from adopting traditional,outbound tactics such as cold calling and untargeted advertising campaigns to utilizing online tools that zone in on thesource of where consumers of today are most active, namely the internet.

With each passing day more and more connections are being made around the world that companies without onlinemarketing know-how are missing out on, and if they don't adapt is something that will continue to produce less positiveresults for their enterprise for much of the forseeable future.

But, there is light at the end of the marketing tunnel and for those willing to run an online marketing campaigncontaining the 4 crucial elements of SEO, Content Marketing, Social Media and Email Marketing will see theirenterprise rise to greater heights. Below is a great infographic from the folks at Imaginovation that goes into somedetail as to what the 4 elements are, why they are key to a successful online campaign and chock full of marketingfigures and facts that will convince you to get on board with the new way to market your company!

Combining these 4 elements is essential to running a profitable online marketing campaign and catching youraudience where they are at! The numbers themselves tell a story of how important each piece of the puzzle is and issomething that your company can not continue to overlook anymore...

Time to take action!

Are you new to online marketing and not sure where to begin? Click below to get in touch with Oxygen 2.0 for yourFREE marketing assessment to discover how we can help you with your online marketing today!

Posted by Dewet Boshoff on Fri 23 Jan, 2015

Dewet is originally from South Africa and has been living in Asia for almost 10 years. He found his calling in China,becoming a fluent Mandarin speaker whilst studying Business & Chinese at Shenzhen University, and was among thefirst cohort of foreign students to graduate with honours there. He is an inbound marketing scholar and social mediaenthusiast. Dewet delights in using his language skills to promote inbound in China and to educate the West onChinese social media. When Dewet isn't on the job he enjoys outdoor activities, traveling to exotic locations andsocialising with his friends-online and in the real world!

Topics: Online Marketing • Inbound Marketing

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