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CMO, Porch [email protected] http://porch.com

The 4 D's of New Market Share: Data, Distribution, Disruption, & Dedication

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20 Year anniversary of the commercial internet

of consumer companies worth a billion+ are marketplaces.

June 19, 2014

Gregory Ferenstein

The competition is fierce

If you build it they will come…

CEO of Porch

Basement

DEDICATION

DATA

DISTRIBUTION

DISRUPTION

DATA

#1

@ getting

@ interpreting

@ interacting

How can startups use data?

DISTRIBUTION

#2

PR

PR

Slow burn…

Stay the course!

Content Marketing

DISRUPTION

#3

DEDICATION

#4

Customers

Jeff Bezos

DEDICATION

DATA

DISTRIBUTION

DISRUPTION