The 3 Fatal Mistakes 95% of Business Owners Make WhenOutsourcing Their Marketing Activities

www.costsavingmarketing.co.uk /the-3-fatal-mistakes-95-of-business-owners-make-when-outsourcing-their-marketing-activities/

Tanya

Outsourced MarketingThe hottest trend amongst the fastest growing companies in 2015 is outsourcing – from finance consultancy todigital marketing, the fastest growing companies in 2015 are focusing on productive and effective ways ofoutsourcing tasks that are not part of their core services.

Here are our top 3 mistakes which most business owners make when outsourcing their marketing needs.

3 mistakes which most business owners make when outsourcing their marketing needs. #DearTanya Click To Tweet

#1 Not Having Vision For Growth

Many business owners start with a vision of what their business will do – what products and services it will deliver tocustomers and how exactly that would happen. Not many business owners however have a clear vision of how theirbusiness will develop in the future; what direction it needs to take to develop further and grow.

It can be very hard to outsource your marketing needs when you don’t know what you want to achieve with yourmarketing efforts. As the Cheshire Cat in Alice in Wonderland said: “If you don’t know where you are going, any roadwill take you there.”.

Part of the problem is that many small business owners are not aware of the marketing trends in their industry, theylack understanding of what their competitors are doing and have no idea what digital marketing options they have.

Marketing consultancy and implementing marketing activities don’t have to be separate actions from differentpartners. The best outsourced marketing agencies will take care of everything – from benchmarking yourcompetitors, to giving you advice when needed and implementing all promotional activities. All-in-one outsourcedmarketing packages mean that you can focus on looking after your customers while having a reliable marketingpartner.

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#2 Not Knowing What Your Package Includes

A good outsourced marketing agency will be very clear on what your outsourced marketing package includes. It isup to you to make sure you use all marketing activities you are paying for. If you think that upgrading your plan for acouple of months will allow you to do more during a promotional campaign, you should take advantage of suchupgrades. In addition, a good outsourced marketing agency will never lock you into a lengthy contract and it will beflexible enough to allow you to switch between plans easily for any period of time.

Make sure you communicate your needs to your outsourcing partners so they can recommend a plan which savesyou money while keep delivering new leads and growing your brand.

#3 Monitoring and Evaluation

The great thing about outsourced marketing solutions is that you can chuck everything on your outsourcedmarketing partners knowing their team will take care of everything.

However, one very important thing is monitoring the work that has been delivered and evaluating your marketingpartners’ performance. Monthly reports should be delivered every month so you know what has been done and whattasks are outstanding. This way you can re-evaluate your outsourced team’s performance and keep improving thework they deliver.

Do you outsource your marketing activities? What are the obstacles you had to overcome? Tell us in the commentssection below.

Tanya

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