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Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked. I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.
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The 19 BestHeadline Formulas
On average, five times as many people
read the headline as read the body copy.
D A V I D O G I L V Y
[Do something] like[world-class example]
Interesting adjectives+ unique nouns
[Amazing Headline]:Subhead
Who Else Wants ____
The Secret of ______
Little Known Ways to_______
Here’s a Quick Way to[solve a problem]
Have a / Build a ______You Can Be Proud Of
What Everybody Oughtto Know About _______
[Number] Lessons ILearned From ______
How to Survive YourFirst _______
How to ____ even if /without ____
Headline. A littlesomething extra.
The mini-headline: 4words or fewer
Headline + Headline
Item and Item: Listicle
_____, backed by science
The Ultimate Guide to____
The Big List of ____
Even more: bit.ly/headline-formulas
Sources:Death to the Stock Photo
