Upload
sameer-mathur
View
319
Download
3
Tags:
Embed Size (px)
Citation preview
Brand Extension Analysis
Submitted to Prof. Sameer Mathur
Submitted by Yogesh Rathod (PGP30385)
Brand Management Section A
Tesla Powerwall
• Mission: To accelerate the world’s transition to sustainable transport.
• Founded in 2003 in Silicon Valley as a Luxury Electric Cars Manufacturer
• Sports car Tesla Roadster was launched in 2008, Sold ~2400 Roadsters in 30 Countries
• In 2012, Tesla launched Model S, the world’s first Premium electric sedan
• Tesla is preparing to launch Model X, a crossover vehicle that enters volume production in 2015
Charge at Home
All Wheel Drive
Tesla Supercharger
network
Replenish half a charge in 20 minutes
Never spend a cent on gasoline
Tesla Motors Functional Benefits
Tesla’s Ladder for achieving its Mission
Tesla Roadster (2008) – High Price
Tesla Model S (2012)- Medium Price
Tesla Model X (2015) - Low Price
•Tesla Model S - $62,400 starting Price
•The S-class starting price is $94,400
•BMW 7 series beginning at $84,300
•The A8 starts at $75,100
•Porsche Panamerica starts at $99,000
The Competition & Market Share
Bottom Line
Tesla has created its own sub-segment in the large luxury car market And as there aren’t any electric cars in this segment, it makes Tesla Unique
Elon MuskCEO & Product Architect
– Tesla Motors
Real Life Tony Stark
X.com
SpaceX
Tesla Motors
Solar City
Hyperloop
Tesla is not just an automaker,
but also a technology and design
company with a focus on energy innovation.
- www.teslamotors.com/about
Introducing Tesla PowerwallEnergy Storage for a
Sustainable Home
Watch Elon Musk Introduce Tesla Powerwall -https://www.youtube.com/watch?v=yKORsrlN-2k
Charges using solar panels
Energy Security
Avoid Paying Peak Rates
Beautifully Functional
Capacity
Tesla Powerwall Functional Benefits
Product
Price
7 kwh Capacity Battery for $300010 kwh Capacity Battery for $3500
Requires Professional Installation – Charges Extra
"I would consider upgrading to a more powerful home battery if they could figure out a way to get me totally off the grid.”- An Enthusiastic Customer
"Off-grid electricity supply will remain punishingly expensive for the foreseeable future,"- Bernstein Research analyst
Place
Reserve Your Powerwall on www.teslamotors.com/powerwallAnd you’ll be contacted this summer
to arrange Installation
Tesla is also building a Distribution network by Inviting them to be a partner, this can be done by going to their website www.teslamotors.com/powerwall
Promotion
Tesla Powerwall is still in the Launch Stage and plans to sell limited volume,Promotions used to promote the produce were primarily
Public RelationsThe Launch event of tesla Powerwall was a big success and
was much talked about on social media as well as on major news networks
As a result, all the Powerwall units have sold out through 2016,Bringing in revenue worth of $800 million