TERRI FRANCES KRUGER216 Glen Echo DriveNorfolk, VA 23505

Cell: (757) 323-7414 Email: terri.kruger@cox.net

SUMMARYMarketing, Social Media and Business Development Executive with a successful record of creating innovative digital campaigns to generate incremental revenue. Former Journalist (print & broadcast) with outstanding writing/editing skillset. The ability to work under pressure and meet multiple deadlines.

Areas of expertise: Creating Strategic Alliances with International and Local Partners Developing and Implementing Social Media Campaigns for:

Facebook, Twitter, Pinterest, Instagram, Google+, You Tube, Reddit, SlideShare& soon newer platforms- Hyper, Shots, Ello and Wanelo

Generating Incremental Revenue HTML, Photoshop, Dreamweaver Experience Creating Videos and Websites with Strong Call to Action

PROFESSIONAL EXPERIENCE

MARKETING MOJO, Norfolk, VACurrentPresidentDeveloping innovative Social Media strategies, including events, public relations, content and campaigns. Trusted advisor. Proven results.

FRYE PROPERTIES, Norfolk, VA (http://www.fryeproperties.com) 2014 - 2016Member of senior team reporting to CEO, responsible for branding, training and marketing of the real estate company headquartered in Norfolk, Virginia. Frye specializes in Development, Home Building, Real Estate Sales and Property Management: 18 multi-family residential properties located throughout the Southeast, and 57,247 square feet of commercial space in Hampton Roads.

Marketing Director Responsible for creating, planning and implementation of all marketing communications and web

initiatives at 18 properties in the Southeast. Redesign/ creation of property websites and videos, with strong call to action and the latest technical

bells and whistles. Sites reflected uniqueness of each property. www.magnoliamanorsumter.com Led team in Advertising, Social Media, Digital Strategy and Google Analytics. Generated media coverage on new projects, such as www.cavalierresidences.com . Negotiated contracts for ad sources such as www.apartments.com. Redesigned Virginia Beach Polo site for owner www.virginiabeachpoloclub.com Worked daily with property managers to embrace social media, attract and retain residents’ through

blasts and contests.

WHRO TV2011 - 2013Account Manager, responsible for generating incremental revenue. Developed long-term relationships with advertisers, growing their business. Participated in aggressive fundraising.

VIVA MUJER/ Miami, FL 2010 (No longer in business)Offered companies an opportunity to target the Latina segment on Univision. Savvy American corporations want to capture the Latina market, which has a spending power in the billions.

Senior Television Producer, Viva Mujer Negotiated and executed new business relationships with national companies such as QVC and

Conair. Produced videos and wrote scripts in English and Spanish: https://www.youtube.com/watch?v=aluN1p6QjJo Handled client entertainment on set of Viva Mujer.

WANNADO CITY THEME PARK, Sawgrass Mills, Ft. Lauderdale, FL 2009 – 2010 (No longer in business)Wannado City was a 140,000-square-foot, realistically designed city for children to role play. The interactive environment allowed kids to become police officers, reporters, surgeons and more.

Director of Marketing Responsible for international and local marketing programs, which included e-mail blasts, data

analysis and recruitment of partners: EarthLink, Motorola, Publix, Spirit Airlines and Nestle Corporation. Photoshop and Dreamweaver skills required as it was a small shop. Wore many hats.

SEONEXT, Ft. Lauderdale, FL 2008 (No longer in business)Generated incremental revenue by identifying and signing companies without a strong internet presence and new to search engine optimization and reputation management.

THE MIAMI HERALD, Miami, FL 2005 - 2008

The Miami Herald is the second largest newspaper in South Florida, serving Miami-Dade, Broward County, and Monroe County. It also circulates throughout Latin America and the Caribbean.

Events Marketing ManagerResponsible for creating/ managing events and generating incremental revenue through partnership marketing.

Coached the Broward sales team. Recruited See’s Candy as sponsor of King Tut US Tour and managed e-mail blasts and corporate

events. Handled client entertainment at the McDonald’s Air & Sea Show. Secured a mister for venue and a

wine vendor for tastings. Event boosted Circulation and resulted in new partnerships. Created an event for J Date on February 14th, with presence in the paper. A heart shaped cut out on

the front page was a first for the advertiser.

THE MILLS CORPORATION, Arlington, VA 2000 – 2005 (No longer in business) Mills acquired in 2007 by SIMON. Mills developed, owned and operated major super-regional shopping malls in the US and Europe. Director of Partnership Marketing

Created partnership opportunities by branding neighborhoods and food courts. Partnered with Conde Nast, The Atlanta Journal & Constitution, Toyota and Discover

Card. Called on agencies in New York and Chicago. Put together tastings and events for Coca-Cola.

THE BALTIMORE SUN, Baltimore, Maryland1998 - 2000

The Baltimore Sun is the largest general-circulation daily newspaper based in Maryland.

Manager of Special Projects Worked closely with the Senior Vice President, in charge of Brand Builders. Signed Quaker Oats, McDonald’s, Port Discovery Children’s Museum and area Dodge

Dealers. Received award from Tribune for outstanding sales efforts. Wrote the business plan and helped manage the paper’s first consumer travel show. ‘Married’ Dodge with Port Discovery. Wrapped mini vans with cartoon characters.

Moving billboards.

THE WASHINGTON POST, Washington, DC 1995 – 1997 The Washington Post was founded in1877, making it the area's oldest existing newspaper in Washington, D.C. I was fortunate to work at TWP under Mrs. Graham’s leadership. Best of the best recruited worldwide.

Event Marketing Manager Wrote the business plan and managed the first two Consumer Travel Shows. Partners recruited: National Geographic, Delta Airlines, South African Tourism Board &

Friends of The National Zoo. Managed corporate entertainment at the US Open, The Stanley Cup and The Kennedy

Center. Developed special sections for Travel and Sports, generating incremental revenue.

Director of Telephone Services

Managed Post Haste- an audiotext telephone information service which provided mortgage rates, real-time news reports, sports scores, and more.

Received more than one million calls monthly, pre-Smart Phones.

OTHER EXPERIENCE

On-Air Television Reporter at WTAR-TV and Radio Columnist and Freelance Business Writer at the Virginian-Pilot

EDUCATION

Boston University – Boston MABachelors in Broadcast Journalism and Communications

COMMUNITY INVOLVEMENT/ BOARD OF DIRECTORS

Juvenile Diabetes of Hampton Roads Young Audiences of Virginia Norfolk Animal Care & Adoption Center Best Buddies of Ft. Lauderdale

WHAT YOU MAY NOT KNOW ABOUT ME

Following Air Force training, flew in a F-15 Fighter Jet and a wrote a cover story at Portfolio Magazine- Tidewater’s Supersonic Woman

Rode a Brahma bull in the rodeo Crashed Clinton’s Inaugural Ball http://planettk.weebly.com/