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January can be a little lackluster. Reviewing those online goals can be a little depressing or it can be motivating! This year, make a resolution to generate more online conversions and then take charge and meet those goals! In this webinar, we’ll show you how, covering ten ideas you can implement this year to improve your online initiatives. Best of all: they’ll make a big impact without requiring a big investment.
Citation preview
Ten Cost–Effective Ideas to Improve Online
Conversions
THE PRICE IS RIGHT:
BEN DILLON, MBA | VICE PRESIDENT & EHEALTH EVANGELIST
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Today’s Presenter
Ben Dillon, MBA | VP & eHealth Evangelist | Geonetric
Ben is a vice president at Geonetric. He writes and speaks extensively about healthcare technology trends, everything from social media strategies to accountable care organizations. Ben is a SHSMD board member, a member of the HIMSS Personal Health Information Taskforce chairs the eHealth Special Interest Group, is an inaugural judge of the Healthcare Internet Hall of Fame and has judged the eHealth Leadership Awards for the past ten years.
He’s also a Twitter junkie – follow him at @benatgeo.
Geonetric Clients
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About Geonetric
Geonetric develops the VitalSite healthcare CMS, and provides online marketing services to hospitals, physician practices and health systems.
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Webinar Information• Webinar lasts one hour
• Enter questions at any time
• Recording will be posted in our webinar archive within 48 hours
• Please mute your phones
• Please take the post-webinar survey which will appear at the conclusion of the webinar
• Follow along on Twitter using the #GeoLive hashtag
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Video Of This Webinar
Watch the VideoThis year, make a resolution to generate more online conversions and then take charge and meet those goals! In this webinar, we’ll show you how, covering ten ideas you can implement this year to improve your online initiatives. Best of all: they’ll make a big impact without requiring a big investment.
Watch the webinar!
Tweet it: #GEOLIVE
eBook & Whitepaper Available
Request your free copy!
Ten Cost–Effective Ideas to Improve Online
Conversions
THE PRICE IS RIGHT:
BEN DILLON, MBA | VICE PRESIDENT & EHEALTH EVANGELIST
Have Goals0Bonus Tip
Tweet it: #GEOLIVEMake Goals About Conversion!
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Value of a Conversion?
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How Do I Get More of Those?• This is pretty straightforward:
– Get more people to your site
– Get better at converting them
Top Ten Tips
1Content, Content, Content
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TIP 1Content, Content, Content
• Quality over quantity - but quantity still matters
• Get beyond the page
• Active over passive - Content marketing
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Link to appropriate pages on websiteShare on Facebook, Twitter and YouTubeParticipate in local weight loss forums
Buy ads and direct them to your landing page
BariatricsCreate short video on
bariatric surgeryCreate a quiz - Is surgery
right for you?Write blog posts on benefits of surgery
TIP 1Content, Content, Content
2Go Nowhere Without
Your Camera
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• Get a decent camera
• Carry it with you always
• Have release forms on hand
• Use it!
TIP 2Go Nowhere Without Your
Camera
3Get More Social
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• Facebook/YouTube/Twitter are fairly universal
• Pinterest/Instagram/even Vine are growing fast
• Post more and at different times– Topics by time of day (recipes
around 3 PM, sleep center at 1 AM)
• Be social on social media
TIP 3Get More Social
4 Get Your Google+
On
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• Google+ is required for:– Google Authorship
– Google Publisher
– Google’s In-Depth Articles
– Google’s Direct Connect
• Google+ is affecting search rankings/results
TIP 4Get Your Google+ On
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5 Engage With Local
Groups
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TIP 5Engage With Local Groups
6Pay to Play
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• Google as a traffic generating platform uses a freemium model– They’re tweaking what the free version
provides to encourage more usage of the paid
• If you don’t have a PPC program – this is the year to start (at least a little)
• Not just Google Adwords – lots of options
TIP 6Pay to Play
7 Learn to Love
Landing Pages
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• Most of your inbound efforts should try to convert– Certainly any traffic you’re paying for!
• Send people to a relevant and targeted page– Separate by channel/ad
– Consistent experience
TIP 7Learn to Love Landing Pages
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• Headlines
• Tight content - Get to the point
• Value messages
• Quality builds credibility
• Remove the clutter
TIP 7Learn to Love Landing Pages
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• Calls To Action (CTA) – every page should have one!
• CTA “above the fold” (and below)
• Only ask for what you need
• Trackable phone option
TIP 7Learn to Love Landing Pages
8Know Your Numbers
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• Google Analytics
TIP 8Know Your Numbers
9Webmaster Tools
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• Check Site Messages for problem notifications, manual actions, security issues and other alerts
• See problems with Backlinks
• Monitor Keyword performance
TIP 9Webmaster Tools
1 Run Experimen
ts0
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• If you never fail, you’re not trying hard enough!
• You only KNOW if you fail if you’re watching and tracking
• The difference between experiments & just doing stuff is 1. Know your goal
2. Set measurements
3. Track
4. Act on the results
TIP 10Run Experiments
ANOTHER
Bonus Tip
1 Get Out of Your Office1
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• NIHITO – Nothing Interesting Happens In The Office!
TIP 11Get Out of Your Office
Questions?Contact Ben:
800.589.1171
www.Geonetric.com
Geovoices.com
@benatgeo
Pinterest.com/benatgeo
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Video Of This Webinar
Watch the VideoThis year, make a resolution to generate more online conversions and then take charge and meet those goals! In this webinar, we’ll show you how, covering ten ideas you can implement this year to improve your online initiatives. Best of all: they’ll make a big impact without requiring a big investment.
Watch the webinar!
Tweet it: #GEOLIVE
eBook & Whitepaper Available
Request your free copy!
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