1. Were the marketing tech behind the brands you knowRetail/CPG Travel & Hospitality Communications & Media Internet & eCommerce Technology Financial Services& Insurance

2. What do I do?DirectorGlobal Content & Research@kyleplacy / #LDA2014 3. Whats Next?@kyleplacy 4. Click the center icon >>>>>and browse for the image you want to insert.IF IMAGE INSERTS IN FRONT OF FOOTER,Right click on the image andSelect Arrange/Send to Back 5. Whats Now? 6. You are not emailmarketers.@kyleplacy / #LDA2014 7. You are not socialmarketers.@kyleplacy / #LDA2014 8. You are not eventmarketers.@kyleplacy / #LDA2014 9. You are not publicrelations.@kyleplacy / #LDA2014 10. You are notattention seekers.@kyleplacy / #LDA2014 11. or evenengagement slaves.@kyleplacy / #LDA2014 12. You are experiencemakers & managers.@kyleplacy / #LDA2014 13. @kyleplacy / #LDA2014one.MomentsMatter 14. @kyleplacy / #LDA2104 15. two.ConnectedConsumer@kyleplacy / #LDA2014 16. Mobile Penetration Rate (Total Population)70605040302010064.652.256.446.932.7 33.124.719.662.250.956.443.5Australia Canada China Japan UK USA@kyleplacy / #LDA2014 17. Smartphone massivegrowth potential withonly 30% of total market.Mary Meekers 2014 Internet Trends Report@kyleplacy / #LDA2014 18. The connectedconsumer isconstant.@kyleplacy / #LDA2014 19. @kyleplacy / #LDA2014 20. 83% of US consumersresearch products whilein-store on their mobilephone.Googles Our Mobile Planet Report@kyleplacy / #LDA2014 21. three.The AmazonEffect/Affect@kyleplacy 22. three.The AmazonEffect/Affect@kyleplacyeCommerce 23. Many people think our maincompetition is Bing or Yahoo.But, really our biggest searchcompetitor is Amazon.Eric Schmidt Chairman, Google@kyleplacy / #LDA2014 24. via ben-evans.com@kyleplacy / #LDA2014 25. via ben-evans.com@kyleplacy / #LDA2014 26. via ben-evans.com@kyleplacy / #LDA2014 27. @@kyklyelpelpalcaycy#m#EixTwFeOstM14 28. four.@kyleplacy / #LDA2014ContentPersonalization 29. 69% of email consumersunsubscribe because brandssend too many emails.@kyleplacy / #LDA2014 30. The Approach toPersonalized ContentGuided SellingPredictive Intelligence@kyleplacy / #LDA2014 31. 12-25% increase in sales ifthe transactional messageincludes personalizedproduct recommendations.Salesforce Marketing Cloud@kyleplacy / #CMREvolve 32. 1,500,000personalized interactions havebeen sent from our platform sincethe beginning of this preso 33. It is about movingfrom push topersonalized. 34. @kyleplacy / #LDA2014 35. @kyleplacy / #LDA2014 36. @@kyklyeplelapclay c/ y#LDA2014 37. five.@kyleplacyCollaborativeEconomy 38. An economic model wherecreation, ownership andaccess are shared betweenpeople and corporations. 39. @kyleplacy@kyleplacy #mixwest14 40. @kyleplacy / #CMREvolve 41. @kyleplacy / #CMREvolve 42. @kyleplacy / #LDA2014 43. @kyleplacy@kyleplacy #mixwest14 44. All told, they found that for every 1 percentincrease in the number of Airbnb bookings,there is a .05 percent decrease in hotelrevenueStudy by Boston University@kyleplacy / #LDA2014 45. @kyleplacy@kyleplacy #mixwest14 46. Source: Airbnb 2013 annual reportAirbnb Bookings2009-2013@kyleplacy / #LDA2014 47. @kyleplacy@kyleplacy #DMAI14 48. Phases of Internet Sharing 49. six.SocialIntelligence@kyleplacy 50. Why would you ever want to putpictures of your family and friendson the Internet??Kyles Mom, December 2003 51. @kyleplacy / #LDA2014 52. Embed Social Media Across the Fabric of theOrganization & Empower Subject Matter ExpertsMarketing Marketing Insights Analysis Engage Marcom Paid, Earned,OwnedSales Sales Insights Response Proactive LeadGenerationCustomerService Support Peer-2-PeerSelf Help Ranters & Ravers NPSInnovation Innovation Insights Product Feedback Competitor InsightsCollaboration Community Driven UGC Enterprise Sharing(Aligned w/ Chatter)It Starts with Actionable Social Listening 53. How do we make onedepartments outputsanother departmentsinputs?@kyleplacy / #LDA2014 54. seven.HumanizingAutomation@kyleplacy 55. We must move from numberskeeping score to numbers thatdrive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacy / #LDA2014 56. Meet Susan42 year-old, mother of threeOutdoor enthusiastPlanning Colorado hiking trip 57. Susan Starts Her Journey On Social Media 58. NTO Listens, Engages & Sends Susan to Their WebsiteListen forspecific topicsEngage withcontent & linksBuild personalrelationshipswith customers 59. NTO Delivers Engaging Experiences and ConvertsSusan to a Known ContactTrack anonymous browsingbehavior and make productrecommendationsConvert to a known contactwith compelling offerActivate email relationship 60. NTO Drives Personalized Product RecommendationsOffer highly personalizedproduct & contentrecommendationsGuide customers throughthe entire shoppingexperienceAutomate thank you& loyalty programs 61. Susans Profile and Behavior Triggers PersonalizedContentTrigger personalized emailsEnsure emails look greaton desktop & mobileRe-engage with personalizedcommunications triggered from webexperiences, like an abandonedshopping cart. 62. NTO Targets Ads to Susan on Facebook & TwitterCreate highly relevant content tocontinue engagementFollow up with email subscribers whodo not click or open emailsTarget customers withpersonalized paid ads based onpreferences & history 63. NTO Sends Susan Location-Based OffersDrive mobile commerce,SMS, MMS and within-app mobile alertsTrigger interactions exactly atthe right place and right timeUse templates to buildcampaigns quickly and easily 64. NTO Even Personalizes the In-Store ExperienceKnow what your customersare interested inRecommend add-on andalternative products to itemsthat are out of stockInquire about pastpurchases to build loyalty 65. Sends Transactional Messages,Like Receipts and Shipping AlertsCross-sell using customerdata preferences & historyMaintain brand integritywith beautifully designedtransactional messagesDeliver automatically at theright time using multipledata sources 66. It is no longer about gettingattention...You should be focused solely ondelivering a seamless customerexperience from sale to retention.@kyleplacy / #LDA2014 67. Experience is the only thingthat makes you relevant...it starts with data and endswith the experience.@kyleplacy / #LDA2014