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Technology is advancing at a rapid pace – and marketers must keep up if they want to survive. Here are our top stats for 2016 to help you stay ahead of the game.
Millennials
Under 35s account for 55% of mobile searches.
Source: Bing search trends
55%
of consumers would download a retail app to complement the in-store experience.
Source: Apadmi
41%
of all adults that use the internet also use social media, with millennials (people ages 18-29) representing 89% of social media users.
74%
Source: Pew Research Center
Event technology can help increase event attendance by 20%, increase productivity by
27%, and decrease costs by 20-30%. Source: Enterprise Event Marketing
of millennials say they stay updated on brands through social networks.
63%
Source: Leaderswest Digital Marketing Journal
of millennials ‘count on social media’ when buying online.
Source: Leaderswest Digital Marketing Journal
46%
of US smartphone shoppers research an item on their mobile before purchasing it.
Source: Nielsen
72%
of U.S. millennials say their phone is their most valuable shopping tool.
46%
Source: 2015 Global Digital Marketing Report from Razorfish
of people in the United Kingdom and the United States say they often feel dependent on technology.
Source: 2015 Global Digital Marketing Report from Razorfish
75%
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BEcause is an experiential marketing agency, dedicated to building brand love.
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