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1| Copyright 2014 Quantcast | Confidential| Copyright 2014 Quantcast | Confidential
RTB: The Connected OpportunityPeter O’Sullivan, Senior Sales Director, Western [email protected]
2| Copyright 2014 Quantcast | Confidential
About QuantcastThe most effective advertising from the people who really get audiences
Quantcast Measure Quantcast Advertise
Knows your customer’s next move, so you can make yours first.
Measures millions of customer behaviors in the moment.
Directly measuring audiences spanning hundreds of millions of web destinations
Advertising that acts on real-time audience behavior.
3| Copyright 2013 Quantcast | Confidential
RTB: the connected opportunity
4| Copyright 2014 Quantcast | Confidential| Copyright 2014 Quantcast | Confidential| Copyright 2014 Quantcast | Confidential
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Key ingredients for success in RTB
Big Data
Real Time Modeling
Real Time Buying
TM
5| Copyright 2014 Quantcast | Confidential| Copyright 2014 Quantcast | Confidential
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Quantcast’s solutions are powered by un-replicable assets
We see each U.S. consumer over 800
times per month
800XAccess browsing
behavior of +100M destinations
100MQuantcast sees more
than 245 million U.S. Internet users
245M
“...among the top five data processing organizations in the world...” - Neuralytics
6| Copyright 2014 Quantcast | Confidential| Copyright 2014 Quantcast | Confidential
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What happens when the ingredients work together?
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7| Copyright 2014 Quantcast | Confidential| Copyright 2014 Quantcast | Confidential
Thank you.
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Peter O’Sullivan, Senior Sales Director, Western [email protected]
