Goals & ObjectivesCreate brand Awareness amongst our target marketEducate consumers about key attributes of SociaLIFE.usCreate a positive association between the promotional experience and SociaLIFE.usIncrease traffic to SociaLIFE.usGenerate contacts through use of text system

Roles and ResponsibilitiesTeam LeaderOngoing communication with team members leading up to eventEnsure all your team members have the proper uniformEnsure models sign proper receipts for uniformsTrack event details such as venues/events attended, consumer reactionMaintain professional working relationship with venue staff (managers, bartenders, wait staff)Be knowledgeable about the key messages being delivered to consumersResponsible handling of event materials (flyers, cards, ect)Plan meeting location prior to event (office ect) and access to the areaClosely manage event materials and ensure proper inventory management for entire promotionEnsure that a minimum of 4 photos are taken at each event/venue and they are properly compiled at the end of each eventArrive early (along with models) to review event details, do uniform checks ect. Inform the booking manager of any no-shows, cancellations or shift swapsSend payroll information to booking manager within 24 hrs of event completionDocument recommendations for improvement and sustainment for conducting future eventsMaintain any items obtained from the promotion (business cards ect)Be aware of and plan for age restrictions at venues/events

Roles and Responsibilities Cont.Promotional ModelOngoing communication with Team LeaderMaintain professional working relationship with venue staff (bouncers, managers, bar tenders, waitresses)Be knowledgeable about the key messages being delivered to consumersResponsible handling of event materials (flyers, cards, ect)Maintain a clean uniform and professional appearanceTake event photos as directed by Team LeaderArrive to all events at the designated location, time and in the proper attireAny cancellations or switching of shifts must be communicated with Team Leader (Be aware of the “1 Strike” policy)

Safety

Stay together!!!A model should never be alone. EVER. Always go in a pairKeep track of time and meet at the proper areasMaintain identification on your person at all timesKeep track of your personal itemsEnsure you have team leader and all the team members contact information

Event Execution Taking Pictures- They all have to be clear and well litNo competing brand merchandise in picturesTake pictures with employees and other patrons wearing branded uniforms. Always be holding any giveaways up while taking the picture (flyer or card)Don’t cover your body. Hold flyer/card up to your shoulder area so you can see your face and the SociaLIFE.us logoEnsure models are showcased and the SociaLIFE.us logos can be seenTake at least 4 different pictures at each venue/event. The goal is to get photos showing SociaLIFE.us models posting specific flyers at specific locations. The client needs to be able to see that SociaLIFE.us posted their flyer at a specific location. You CAN NOT have competing merchandise in the pics.

Event Execution Cont.Hotel Concierges-Team Leader will introduce the models to the concierge and ask if flyer can be placed at their deskModels will place flyers at concierge deskTeam leader will obtain a concierge business cardModels will take pictures at the concierge desk holding the flyer (Ensure you can see the flyer, and the SociaLIFE.us logo and brand message)If possible, models will take pictures next to venue branded items (signage ect) along with the flyerLeave SociaLIFE.us cards at concierge Other locations (restaurants ect.)-Team leader will introduce the models to the manager and explain the purpose of the visit and ask where they can distribute flyersModels will place flyers at approved areasTeam leader will obtain a business cardModels will take pictures at the location holding the flyer (Ensure you can see the flyer, and the SociaLIFE.us logo and brand message)If possible, models will take pictures next to venue branded items (signage ect) along with the flyerLeave SociaLIFE.us cards along with flyers

Event Execution Cont.Nightlife (21+)Communicate key talking points/brand message to consumersEngage with consumers and pass our promotional materialsTake photos Talk with wait staff and bartenders to educate them on the promotionMeet Team Leader at proper time and location in order to travel to the next event Nightlife (under 21)Stay within the area the Team Leader designatesCommunicate key talking points/brand message to consumersEngage with consumers and pass our promotional materialsTake photos Conclusion of eventTeam leader meets with all models (at designated location) and reviews pictures, payroll info and receipts for completeness and accuracyModels are released upon the Team Leaders approval