TCI Marketing Services Overview

HelloHere’s some info on who we are and why we should hang out…

Why you can trust us

Really smart people invest in us: • NEA Ventures, Paladin Capital, Crosspoint Venture Partners

Our parent company is super successful:• It runs a network of technology reseller companies• Together, they sell >$100M of IT products per year • They have >120 Fortune 500 clients

Our team is pretty sharp:• ~50 combined years in technology marketing• Management level experience at:• UBM, Ziff Davis, IDG, Geeknet, and The New York Times

Why we’re here

TCI Marketing Services was founded to improve three things about the publisher dominated IT marketing industry:

Better database quality

Better pricing

Better delivery &

reporting

How is our database better?Our parent company’s reseller businesses fuel our database with 100% vetted IT buyers. It’s very different than the old publisher method.

The old way:

The TCI way:

See, way more simple.

Create content

Costs money

Drive unfiltered traffic via search

Costs money, not a lot of IT buyers

Get people to sign up for emails

Costs money, anyone can sign

up

False positives, low quality results

Expensive cost structure

Reseller clients opt-in when they

buy Low cost, 100%

proven IT buyers

Better results

Lower cost

How do we offer better pricing?

It’s simple: • Our reseller network fuels our database with IT buyers at a low

cost• Because we’re a startup, focused on growth, we operate on

lower margins than large corporate publishers

See for yourself:• Sample Target: NA, IT Manager+, 500+, 1 Custom / Non-Qualifying Question

2014 Average Publisher CPL

TCI Marketing Services CPL

$80 $60*

*See, better pricing

We give you more information on the good leads, and fewer bad ones.

The TCI Marketing Services lead gen process:

• Limits false positives. We don’t offer free iPads in exchange for downloads.

• Nurtures all leads with non-automated interest confirmation, and follow up content offers.

The truth is, every lead gen report, from any provider, contains a spectrum of lead quality:

What’s better about our reporting?

Contacts & False Positives

Marketing Ready

Sales Ready

I like iPads and TVs

I was just browsing

I want to learn about

this

This is my job and I need to

know this

I may need this soon

I’m buying this now

Publishers incentivize downloads and don’t follow up to confirm interest. This means more low quality leads end up in your reports.

So, how’s it going?Very well, thanks!

Here’s a look at what we’ve done since launching in July 2012:• >500 programs to date• 100% of our programs hit their delivery targets – we’ve never

missed• 100% of our programs beat their deadlines• It only takes us an average of 52-days to deliver in full• 26% of our programs are over-delivering, and we give you the

extras for free!

Check out some of the folks that work with us:• Dell Software • Symantec• Intel• Workday

• DocuSign • F5 Networks• Palo Alto Networks• Dropbox

• Box• FireEye• Digital Realty Trust• Imperva

Okay, give me the numbersAlright, but remember none of our programs are “spray & pray,” so gross database figures don’t matter.

What does matter?• Technology specific, role-based interest

• Engagement: TCI sees an average open rate > 16% across all programs

• Conversion: ~4% of each TCI target set downloads the content we send them

• Low opt-out: TCI sees <1% per month vs. >4% monthly opt-out at publishers

Now that we’ve shared that, here’s our B2B crowd:

Commercial IT BuyersTitles Company Size Technology Interest

• IT Titles +925,000• Manager+ +775,000• Director + +375,000• VP + +95,000

• Total +1.4M• 1 – 249 +120,000• 250 – 1,000 +325,000• 1,001 – 4,999 +385,000• 5,000+ +215,000

• Storage +327,500• Security +291,000• Servers +173,900• Network +211,000

How can you get me some leads?

Lead Generation

High Volume Content Syndication• Single download lead programs geared at filling high

volume, net new, database builder programs

• Content is distributed in multi-sponsor format – allowing for lower investment

Starting at: $20 CPL

Content Syndication• Sole sponsor, targeted syndication of content

• Single download leads


Content Syndication + TeleNurture• Sole sponsor, targeted syndication of content

• TCI team follows up with IT buyer 3-5 days after download with secondary CTA.

• Reporting includes follow up notes and lead scoring


Contacts, Some MQLs

No Lead Scoring

MQLs,No Lead Scoring

MQLs - SQLs,All Leads Scored

TeleNurture is how we follow up with downloaders to confirm their interest

in you and see if they’d like more info. It limits the bad stuff, and gets you

more sales intel on the good stuff. Here’s how it works:

1. We syndicate content and the initial call to action via email.

2. We retarget all unconverted digital prospects via telephone.

3. Prospects exchange their contact information to receive program assets.

4. We follow up 3-5 days later with a secondary offer of additional content.

5. We deliver nurtured leads including notes from our follow up calls.

What’s TeleNurture?

Lead Generation

Webcast Promotion• Promotion and registration of any webcast or online

event, regardless of the producer


BANT Qualification• Available as stand-alone program or as an add-on to

any other. Also available for internal database programs


Appointment Setting• Scheduling of initial sales appointment with

qualified and vetted prospect• Target list programs available



Other Marketing Services

Research• Custom question audience survey with guaranteed

minimum response• 10 questions• 100 guaranteed responses

Investment: $10,000

Content Services• Authoring of original content or repurposing of existing

content to target new audiences2-Page Whitepaper: $5,000


Thank YouPlease give us a shout if you’d like to chat:

+1 650.794.3722

[email protected]