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BLACK BEANE N G A G E M E N T
The TastyKhana Work Vault
The BriefTastykhana.com is the first online aggregator in India to provide a fast food ordering service.
For a one of its kind startup, the website was looking forward to spread their network to major cities across India.
The need to educate the masses about the potential of the website as well as develop substantial web-traffic and customer queries saw Black Bean take up a unique project that would develop into one of the most successful online portals today.
• Develop website content strategy encompassing online and offline touch points including website, social and mobile• Develop strategies for geographic targeting, remarketing and retargeting strategies• Implemented a mobile marketing strategy• Developed and executed online marketing strategies utilizing SEM, SEO, Social Media, Email, Affiliate, CRM and Display advertising• Evolve the email marketing strategy from data to delivery• Manage, analyze and report generation for all marketing campaigns across social networks, social media activities, blog networks, viral media publishers and sites, etc.• Develop a strategy to handle the online reputation management
Approach
Website Oct 2012
Website May 2013
Facebook Ads
0
50
100
150
200
250
300
350
Posts
Comments
Reshares
Favourites
96
28
24
8
140
32
31
7
187
33
23
7
227
62
33
12
209
303
141
18
178
133
92
10
92
20
22
7
24
102
103
18
Social Media Twitter
Trends
Social Media Facebook
Trends
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000Posts Comments Reshares Favourites
43 76 168 363
86 259 546 1661
78` 224 821 5464
40 53 151 1529
20 25 186 1437
16 403 895 9229
14 637 1475 1768
5 120 218 3079
Social Media Twitter, Facebook
Trends
Conversion Rate56%
Amplification Rate37%
Applause Rate 7%
Conversion Rate4%
Amplification Rate9%
Applause Rate 87%
Conversion Rate – Comments per PostAmplification Rate – Re-Shares per postApplause Rate – Favourites per Post
Paid Advertising
Email Campaign
• Increased daily website traffic from 800 to 4000• Increased order count from 1200 per month to 4000 within the first 3 month with a month on month increase of 10%• Increased monthly app downloads from 200 to 3700 monthly downloads• Reduced the Cost per Acquisition(CPA) for new customers by 20%
Results
Thanks for your time!If you think anyone of this is interesting
Or most of it is just plain confusing
Or generally would like to meet us
Then do drop us a line!
[email protected] +91 97640 01729
[email protected] +91 99232 1122
myblackbean.com
follow us @myblkbean
BLACK BEANE N G A G E M E N T