tamra-c2.com

Feb 2014

Online Targeting

tamra-c2.com

Targeting

Online ing

GenderAgeEthnicityLanguageEducational level

InterestsBehaviorPlans for purchaseCuisines

Searches made in googleLikes PassionsCategory of websites visitedyesterdayPolitics..etc

QuickRecap

tamra-c2.com

Behavioral Targeting

Behavioral Targeting

Based on interests/”Likes”/websites visited

Help brands reach consumers who have expressed an interest in similar products

tamra-c2.com

Ad networks

They build up ‘likely’ picture of demographic

Create personas

Selling audience rather than sites

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Retargeting

Retargeting

Retargeting is a tool which helps in showing an ad to the visitors in other website, who earlier had

viewed/visited the website

Geo Targeting | Contextual Targeting

Planned for Al Naboodah and Ali & Sons

tamra-c2.com

Retargeting

I go to the site

I view products/infoand leave without purchasing

The retargeting ad is displayedon the websites I visit

A Code is placed in the website

A Cookie is deposited in the browser

The Cookie stalks you and will let the advertiser know when and where

to serve ads

Customer Advertiser

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Case study

Objective: To increase web based enquiries

• Messages customized based on drop off page• Geo/brand specific offers

•Clicks were 3X higher than average banner ads• >5000 leads generated

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Case Study

1st stage 2nd stage 3rd stage

opened

Not opened

Connecting Email and

CRM

Connecting Email and

CRM

tamra-c2.com

Retargeting

http://www.youtube.com/watch?v=IO0Lc0fxRN4http://www.youtube.com/watch?v=dG_JzecjjiYhttp://www.youtube.com/watch?v=TTxBAVxesyM

tamra-c2.com

Retargeting

• Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy.

• Every time your customer sees your retargeting ads, your brand gains traction and more recognition

• In Facebook, the precise reach is almost 100%

• Eve n if premium websites charge higher per CPM than broad websites, the click rate is much better

Summary