Target 10 LGBTQ Marketing Capabilities 2016

1 @Target10NYC [email protected] ® Target 10 2016. All Rights Reserved.

Our job is to make LGBTQs love your brand

Our job is to make LGBTQ’s love your brand. We develop strategic, integrated marketing programs targeting LGBTQ consumers that produce measurable results for our clients.

To do so, we uncover the relevant brand messaging and value propositions for products and services that resonate strongly with the audience based on lesbian, gay, bi, trans, and queer consumer insights, market research, and our deep experience in the segment.

Our goal is to create meaningful and lasting relationships between our clients and LGBTQ consumers that connect rationally, emotionally, and with the right sensibility. This is how success is won in the gay market.

WHAT WE DO


A successful LGBTQ marketing program cannot happen without a full and deep understanding of the LGBTQ market.

Target 10 knows the market’s history, culture, language, psychographics and demographics like no other LGBTQ marketing agency and we use this knowledge to provide our clients with expert counsel on how to effectively motivate consumers to action and to successfully promote products and services within the segment.

LGBTQ MARKET SEGMENT CONSULTATION


Target 10 helps clients create a vision for success in the LGBTQ market by identifying the goals, objectives and desired consumer response, along with an action plan for results. Our team knows the LGBTQ market inside out and we’re proud of the plans that we create for our clients.

STRATEGIC PLANNING


Target 10 works with clients to develop targeted creative that gets the attention of LGBTQ consumers. For advertising assignments, we can execute the project from A to Z or work collaboratively with a client’s advertising AOR, assisting with the creative brief, advertising copy, creative assets, casting, and the shoot.

INCLUSIVE & LGBTQ-TARGETED ADVERTISING


According to research, more than 75 percent of LBGTQs report that a company’s support of the LGBTQ community positively influence purchasing decisions and corporate or brand equity. PR and community relations are excellent tools to demonstrate that support and build a positive LGBTQ reputation.

We are connected to traditional LGBTQ media and know how to generate news for our clients. Similarly, we are connected with the most influential LGBTQ organizations and LGBTQ leaders across the country—both regional and national—and can help align our clients to the concerns, interests, and passions of the LGBTQ community.

PUBLIC RELATIONS


Years ago, news, trends, fashions, and pop culture would spread through the community like wildfire. Today, the same is true but it does not stop at the “gay border"; LGBTQ consumers have powerful sway and influence over general market trends. Early adopters, prosumers, trendsetters, “affluencers”—call them what you will, LGBTQs are a force. Whether it’s intimate gatherings of influencers or broader social media campaigns, LGBTQ opinions can help provide the spark for trends that can ultimately light a fire.

DIGITAL & SOCIAL MEDIA


Whether you want to target 20,000 lesbians over one weekend in Palm Springs or reach a half million men and women at New York’s gay pride celebration, our team knows how to show up at major events and create a stir. The LGBTQ calendar is chock-full of opportunities for brands to reach LGBTQ consumers and we’ve got it covered.

But does size always matter? Sometimes your needs are better served by smaller events where you can have deeper consumer engagement. Maybe you’re looking for an influencer program that involves a series of house parties limited to just 10 people each. Or perhaps it’s an invitation-only event for LGBTQ VIPs to try out a new luxury product or service. Big or small, we can help you show up in the right places at the right times.

EVENTS & CONSUMER PROMOTION


OUR CLIENTS


- AWARDS: - ANA Multiculteral Award (’07, ‘15) - Images In Advertising (’08) - GLAAD Amplifier Award (’10) - James E. Burke Award (’14) - Hermes Creative Awards (’14) - Effie Award - Silver (’15) - ADCOLOR MVP Award (’15)

- NOMINATIONS: - 2 ANA Multiculteral Awards - 3 GLAAD Amplifier Awards - 1 James E. Burke Award

AGENCY LEADERSHIP


Matt Tumminello is founder and president of Target 10, one of the first agencies to specialize in LGBTQ consumers. He is a leading voice in LGBTQ marketing, advertising and PR and he advises companies how to grow their business within this segment.

Matt works with some of the world’s best-known brands including Johnson & Johnson, HBO, Starwood Hotels & Resorts, Anheuser-Busch, and Netflix. He is known for his agency’s innovative work and is honored to have been behind a number of awards and nominations including the GLAAD Amplifier Awards, Hermes Creative Awards, ANA Multicultural Marketing Awards, Images in Advertising Awards and James E. Burke Awards.

Over the last four years, Matt’s attention has increasingly focused on LGBTQ families through Target 10’s work with Tylenol and Care With Pride, a multi-sector, multi-company LGBTQ marketing initiative of Johnson & Johnson. He is passionate about giving a voice to the millions of LGBTQ families that have always existed but are only now starting to be recognized by major brands.

Prior to founding Target 10, Matt was a senior leader at several agencies where he was privileged to work with such clients as Johnson & Johnson, the CDC, Columbia University, Bristol-Myers Squibb and The American Legacy Foundation. In addition to his professional work, Matt is actively involved in issues of LGBTQ equality and is co-chair of the Broadway Cares/Equity Fights AIDS Leadership Council. He lives in New York City with his husband.MATT TUMMINELLO

President [email protected]

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Daniel Petre is Vice President at Target 10 where he connects top-tier brands to one of the most vibrant markets in America. He joined the agency in 2012 and oversees Bud Light, Starwood Hotels & Resorts, HBO, and a portfolio of Johnson & Johnson. Danny works hand-in-hand with the agency’s president, Matt Tumminello, to ensure best-in-class strategic and creative thinking resulting in exceptional, award-winning work for our clients.

Prior to joining Target 10, Danny was a VP, global account director at Publicis. In that position, he was an account leader for P&G’s global Vicks business. At Publicis he was also a board member of Égalité, the agency’s LGBT employee resource group. Danny has also held supervisor roles at mcgarrybowen and over the course of his career has worked on brands that include Prilosec OTC, Reebok, UBS, BMW and Pfizer’s Chantix.

Beyond his time at the agency, Danny is a mentor to Columbia University graduate students studying communications and a volunteer communications consultant for the New York based non-profit Project Achieve, working to recruit participants to join clinical trials for an HIV vaccine. He also sits on New York Blood Center’s Generational Leadership Council and serves on the Product Advisory Council for Cannon Partners, a Silicon Valley venture capital firm developing innovative new technologies in advertising research. Future aspirations include turning his dog into a social media celebrity on Instagram.

Danny earned his B.S. in marketing from Plymouth State University and his M.S. in strategic communications from Columbia University.


DANIEL PETRE Vice President [email protected]

AGENCY LEADERSHIP

mailto:[email protected]