TAMING SOCIAL DATAHow Social Data Framing liberates analysis and accelerates time-to-insight

Introduction

THE GEEKS ARE EATING ALL THE MARKET SHARE.This is the Age of Data.

To win in your market, you have to master the data generated by your customers and prospects.

To listen harder and act faster.

IN THIS DATA RACE, ONE SOURCE OF INSIGHT DWARFS ALL OTHERS: THE MESSY, UNSTRUCTURED DATA GENERATED BY SOCIAL MEDIA.

This non-stop firehose of tweets, posts, comments, shares, likes, links and hashtags is nothing less than the real-time, undiluted voice of the customer on the largest possible scale with the greatest imaginable richness.

That’s why it represents the single biggest opportunity for every brand.

As potent as direct access to social data can be, the power multiplies many times over when social data is combined with your business data.

With your transactions.Or web analytics.Or CRM profiles.Or ERP data.Or all of it.

As potent as direct access to social data can be, the power multiplies many times over when social data is combined with your business data.

With your transactions.Or web analytics.Or CRM profiles.Or ERP data.Or all of them.

THINK OF IT AS

When these data sets come together, insights pop out like fireworks. And the relevance of the social noise to your business becomes clear as day.

Make no mistake: this new data alchemy is the next great frontier.

In short,

THIS IS YOUR MOMENT.

BUT IT WOULDN’T BE FUN IF THERE WEREN’T BIG OBSTACLES. And there are plenty…

THE OBSTACLES

Today, there’s so much more data to deal with than ever before. Petabytes more.

And each data source comes in its own annoyingly unique format.

And the people who really understand the implications of all this are few and far between. (This may well be the mother of all skills gaps for the next decade or so.)

And just in case all these challenges aren't enough for you…

TRADITIONAL ANALYTICS STACKS WEREN’T MADE FOR THE JOB.

BIG SOCIAL DATA IS A WHOLE NEW BEAST.

But the analytics apps and infrastructures that every company depends on were never designed with these kinds of challenges in mind.

They were built for static data that’s easily indexed and stacked into structured databases.

Not massive, real-time, multi-source streams of unstructured, noisy data.

And that’s a very big problem indeed.

The result:MOST ANALYST TEAMS SPEND 80% OF THEIR TIME CLEANING AND NORMALIZING SOCIAL DATA BEFORE EVEN STARTING ANY ANALYSIS AT ALL.

80% OF THE PRECIOUS TIME OF SOME OF THE MOST VALUABLE PEOPLE IN THE BUSINESS SPENT ON HOUSEKEEPING.

THAT TURNS THE SKILLS GAP INTO A SKILLS EMERGENCY.

IT’S TIME FOR SOCIAL DATA FRAMING.

It’s time for a new layer in the analytics stack.

A new process that automates the vast majority of all that housekeeping that’s sucking away analyst time and energy.

That’s what social data framing is all about.

making it easily available for analysis.

and delivers to any business intelligence, data visualization or enterprise application enriches

structures, normalizes, standardizes, contextualizes, enhances, augments,tags,

Social Data Framing aggregates, curates, ingests, filters, extracts, cleans,

WHAT SOCIAL DATA FRAMING DOES.

If you’ve ever had to clean social data or combine it with other business data, you’re getting pretty excited right around now.

AND YOU SHOULD BE.

WHY SOCIAL DATA FRAMING MATTERS.

It matters because it lets analyst teams spend a lot less time on housekeeping and a lot more time:

ASKING BETTER QUESTIONSThat you couldn’t even think about asking before.

DOING BETTER ANALYSISBased on more, richer and more diverse data sets.

ACCELERATING TIME TO INSIGHTThat will have you working at the speed of the market.

In other words, Social Data Framing confers a massive advantage to any analyst team smart enough to harness it.In the Age of Data, that matters.

WHAT GOOD LOOKS LIKE.

To fulfil this promise, any Social Data Framing solution has to have these characteristics:

ONE SIMPLE AGGREGATION LAYER that lets you call on one API and use onequery language for any and all data sets.

SUPER-SCALABLE STORAGE AND RETRIEVAL so you can handle the whole firehoseinstead of sipping and sampling.

STREAMING DATA MANAGEMENT CAPABILITIESfor both real-time and historic analysis.

CONNECTION TO ANALYTICS SOFTWARE so analysts keep their chosen tools.

Social Data Framing lets you ask more and more interesting questions and get better, faster answers even with a small analyst team.

LET’S RECAP

The age of data is all about making better decisions, faster.

If you waste your analyst’s time cleaning and normalizing data sets, you’re throwing away competitive advantage and money.

Social Data Framing is a critical new layer that releases the power of social data, turbo charges your BI, analytics and visualization tools and makes it easy to supplement your business data with the loud, clear voice of the customer.

If you have it, your analyst teams will fly, delivering much more insight and value to you and your business.

If you don’t, you’ll lose market share to companies that do.

That’s the bottom line.

Brought to you by DataSiftDataSift specializes in Social Data Framing.

We make it easy for analyst teams in major enterprises to harness the power of social data and combine it with their own business data.

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