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OPT IM ISE THE TECHNICAL PERFORMANCE OF YOUR TAGS
TAGPERFORMANCE
TAGCOMMANDER
TAGCOMMANDER HELPS YOU TAKE COMMAND OF YOUR MARKETING CLOUD
More simple, more agile, improved governance…
TAGCOMMANDER
USING MULTIPLE VENDOR SOLUTIONS HAS BECOME THE NORM. HOWEVER…
The number of tags per page is growing fast
They have become an important component of page load time
Technical performance impacts business performance
Current solutions do not address the issue
TAGPERFORMANCE
TAGCOMMANDER
MEDIA SITES ARE LEADING THE PACK BUT OTHERS ARE NOT FAR BEHIND
TAGPERFORMANCE
89 tags 79 tags
TAGCOMMANDER
A LOOK AT TAGCOMMANDER’S OWN CUSTOMERS REVEALSTAGPERFORMANCE
29Tags on average
6Tags minimum
97Tags maximum
Statistics by site using TagCommander
TAGCOMMANDER
TECHNICAL PERFORMANCE TRANSLATES TO BUSINESS PERFORMANCE
TAGPERFORMANCE
When Mozilla reduced load times by 2.2 sec,
Firefox downloads shot up 15%
In the 2011 presidential campaign, the new version of Obama’s campaign site reduced load times from 5 seconds to 2 seconds.
The improved site resulted in 14% lift in conversions,
which translated to $34m in extra donations
TAGCOMMANDER
THE BUSINESS IMPACT IS NOT LINEAR: OPTIMISATION HAS GREAT UPSIDETAGPERFORMANCE
2% conversion lift for each second gained
TAGCOMMANDER
YOUR CHALLENGES
Optimise user experience
Improve conversion rates and visitor engagement
Improve SEO ranking
Measure it in order to manage it
Be alerted in real time to take action
TAGPERFORMANCE
L IM ITAT IONS OF EX IST ING SOLUT IONS
TAGCOMMANDER
IT’S POSSIBLE TO DO IT MANUALLY…
But it’s complex, time consuming and difficult to automate…
TAGCOMMANDER
SIMILAR SOLUTIONS EXIST…TAGPERFORMANCE
…
But are intended for other use cases and other users
TAGCOMMANDER
APPLICATION PERFORMANCE MANAGEMENT TYPE TOOLS…TAGPERFORMANCE
• Intended for systems administration or application development users and are very technical
• No measurement or partial measurement of tag performance• Measurement achieved by sampling by way of robots and not real users
THE SOLUT ION
TAGPERFORMANCE
TAGCOMMANDER
AN EXTENSION OF TAGCOMMANDER MANAGETAGPERFORMANCE
TagPerformance measures the load times of all tags, for all visitors, and for all pages.
TagPerformance provides reports to visualise, understand and identify opportunities for optimisation.
TagPerformance is specifically designed to address tag performance issues.
TAGCOMMANDER
REAL ADVANTAGESTAGPERFORMANCE
• Exhaustive measurement (not sampling)
• Real user monitoring via a tag for more-reliable data (not a robot)
• Fine-grained tracking of KPIs: DOM READY, START RENDER and DOM LOADED
• Trends and anomalies highlighted
• Ability to drill-down by container, page type, device, etc. for troubleshooting
TAGCOMMANDER
DIFFERENT METRICS FOR DIFFERENT OBJECTIVESTAGPERFORMANCE
• Objective: Optimise SEO ranking• Metric to track: Total load time
• Objective: Optimise conversion rate and bounce rate• Metric to track: Start Render
TAGCOMMANDER
HOW IT WORKSTAGPERFORMANCE
<!-- TAG COMMANDER START //--><script type="text/javascript">//<![CDATA[
var tc_vars = { env_template : '', //Page template name env_work : '', //Working environnement env_channel : '', //Channel page_name : '', //Page name user_id : '', //Visitor IDuser_newcustomer : '', //New customer (yes/no) product_id : '', //Product ID product_name : '', //Product name order_id : '', //Order ID order_amount_ati_without_sf : '', order_payment_methods : '', //Payment methods } //]]> </script>
<!-- TAG COMMANDER START //--><script type="text/javascript">//<![CDATA[
var tc_vars = { env_template : '', //Page template name env_work : '', //Working environnement env_channel : '', //Channel page_name : '', //Page name user_id : '', //Visitor IDuser_newcustomer : '', //New customer (yes/no) product_id : '', //Product ID product_name : '', //Product name order_id : '', //Order ID order_amount_ati_without_sf : '', order_payment_methods : '', //Payment methods } //]]> </script>
<!-- TAG COMMANDER START //--><script type="text/javascript">//<![CDATA[
var tc_vars = { env_template : '', //Page template name env_work : '', //Working environnement env_channel : '', //Channel page_name : '', //Page name user_id : '', //Visitor IDuser_newcustomer : '', //New customer (yes/no) product_id : '', //Product ID product_name : '', //Product name order_id : '', //Order ID order_amount_ati_without_sf : '', order_payment_methods : '', //Payment methods } //]]>
Pages
TagPerformance tagTag performance data collection
Reports
1. A TagPerformance tag is implemented across the site
2. Metrics and data available in reports and directly applicable
to load time optimisation
TAGCOMMANDER
OPTIMISATION METHODSTAGPERFORMANCE
1. Disable the tag
2. Sample the tag
3. Load the tag after the page has finished loading (for a more fluid user
experience)
4. Work with the solution vendor or agency:
• To reduce the weight of the tag (tag code, libraries used, etc.)
• Reduce the response times of the solution servers
INCREASINGLY RADICAL
TAGCOMMANDER
DESIGNED AND TESTED IN CONJUNCTION WITH A SELECTION OF AMBASSADOR CUSTOMERS
TAGPERFORMANCE
TAGCOMMANDER
FOR MORE INFORMATION OR TO REQUEST A DEMONSTRATION, CONTACT US:
WWW.TAGCOMMANDER.COM/CONTACT