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Networking
The Time to Network is Always!
What’s Your Story?
Develop a compelling “elevator pitch”
Where is your audience?
Blog: B2B & B2CLinkedIn: B2B
Twitter: B2B & B2CYou Tube: B2B & B2C
Facebook: B2C, some B2BPinterest: B2C, some B2BInstagram: B2C, some B2B
Google+: B2B & B2C
Social Media Strategy
What Are Your Goals?
Increase engagement, sense of community, loyaltyCreate awareness of new product or service offerings
Demonstrate competency, credibility, trust Provide information, become a resourceStay top of mind, build brand awareness
Learn what is important to your customersLead Generation
Drive Traffic to WebsitePromote events
Networking
Who will be responsible?
Your Website: The Hub of Your Plan
Content Marketing
Which social media platforms
are best for your business?
Blog
Blog Example
Blog Example
Make it easy for to
subscribe to your
blog
LinkedIn for B2B
Professional Social Networking
Networking, Identity, Intelligence
Six Reasons I use LinkedIn
1. Develop a professional brand and identity
2. Expand your network – keep in contact as people change companies
3. Interact with other professionals
4. Use a business intelligence tool
5. Obtain targeted news delivered daily by LinkedIn
6. Stay on top of industry trends by following and participating in groups
Export
Your
Database
To Excel
LinkedIn Exporting Connections
Create a Savvy LinkedIn Company Page
Share Updates on LinkedIn Company Page
Here are a few types of groups that are currently on LinkedIn:
– Corporate
– College alumni
– Nonprofit
– Trade organizations
– Conferences
– Industry-specific
LinkedIn Groups
LinkedIn Groups
LinkedIn Group Example
LinkedIn Group Example
How many degrees away are you from the people you need to know?
LinkedIn Leverage Your Network
LinkedIn Leveraging for Sales
Inside Track: Second Degree Connections
LinkedIn Premium Accounts
LinkedIn Premium Accounts
LinkedIn Ads and
Sponsored Updates
LinkedIn Ads
LinkedIn Sponsored
Updates
LinkedIn Reporting: Ads and
Sponsored Updates
LinkedIn Monitoring: Ads and
Sponsored Updates
You Tube
You Tube Example
Twitter Example
Facebook Example
Facebook Example
Facebook Events
Facebook For Business
Facebook Analytics
Pinterest Example
Pinterest Example
Instagram Example
Instagram Example
Instagram Hashtags
#hashtag
Google+
Google+ Example
Digital Advertising
Google Rules
Website
Google Analytics
Print Mediums
Print Mediums
Event Marketing
Tradeshows & Conferences
• Remember: the written word is forever.
• Don’t be too spammy – Social networks are all about the conversation. Engage with people, add value, listen, share ideas, like other peoples comments, and present your marketing – don’t just present your marketing.
• Don’t be confrontational. Try to resolve problems the same way you would if you were face to face with the person… on stage… in front of thousands… and as if it’s being recorded.
• Use the same decorum that you would use in any public event you attend when representing our brand.
• Support each other’s comments where you agree and share.
Protecting Your Brand
Measure success - Measure quarterly for growth:
• The number of people in network
– Think Quality, NOT Quantity
• Use Google Analytics: Where are your visitors coming from?
– Website referral traffic from LinkedIn, Facebook, Twitter, Instagram, You Tube?
• Lead Generation & Sales:
– Measure sales leads and closed sales
Measuring ROI
Questions?
Resources
Lisa Landry
Savvy Workshop, LLC
www.savvyworkshop.com
@savvyworkshop
http://www.facebook.com/savvyworkshop
https://www.linkedin.com/company/savvy-workshop
www.linkedin.com/in/llandry
Thank You!
