19
DECIPHERING THE CODE FOR IMMERSIVE EXPERIENCES Darren (Daz) McColl, SapientNitro @Daz_Mc storyscaping.com

SXSW 2015 - Deciphering the Code for Immersive Experiences

Embed Size (px)

Citation preview

DECIPHERING THE CODE FOR IMMERSIVE EXPERIENCES

Darren (Daz) McColl, SapientNitro

@Daz_Mcstoryscaping.com

Immersive experiences.

The rulers of today’s marketing.storyscaping.com @Daz_Mc

Deciphering the code?

storyscaping.com @Daz_Mc

Big Ideas on their own are not the key.

@Daz_Mc

Great stories on their own are not the key.

storyscaping.com

Great technology on its own isn’t the key either.

@Daz_Mcstoryscaping.com

The code for immersive experiences; Ideas that Organize & Systems for Stories.

@Daz_Mcstoryscaping.com

ORGANIZING IDEASAn active statement that defines

what the brand must do to change consumer behavior.

It inspires the type of experiencesthat are created through what we call the Storyscape.

@Daz_Mcstoryscaping.com

STORY SYSTEMSA measured and structured system of connected channels and

touch points (things, people and places) optimized for effectiveness to business goals through the application of the

Organizing Idea, data and technology.

Essential for non-linear storytelling through experiences.

@Daz_Mcstoryscaping.com

How do you bring that together?

@Daz_Mcstoryscaping.com

AT SAPIENTNITRO WE USE A 3D INTERACTIVE VISUALIZATION,

PRIORITIZATION, BUSINESS GOAL DRIVEN, COLLABORATIVE, ONLINE STORY SYSTEM TOOL

THE STORY SYSTEM APP

14

15

The code for truly effective and immersive experiences?

@Daz_Mcstoryscaping.com

It’s creating shared stories at the experiences through systems thinking.

@Daz_Mcstoryscaping.com

storyscaping.com @Daz_Mc B&N Book Store