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Swiggy BY:-Niraj kumar

Swiggy-marketing and business model

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Page 1: Swiggy-marketing and business model

Swiggy

BY:-Niraj kumar

Page 2: Swiggy-marketing and business model

About

"Swiggy is a food ordering and delivery company based out of Bangalore, India.

Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighborhood restaurants to the urban foodie.

A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers .

Having our own fleet gives us the flexibility to offer customers a no minimum order policy on any restaurant and accept online payments for all partner restaurants that we work with.

Our delivery personnel carry one order at a time which ensures we get reliable and fast deliveries."

Page 3: Swiggy-marketing and business model

Founders

Page 4: Swiggy-marketing and business model

CEO RANKING:-OWLER

Page 5: Swiggy-marketing and business model

Business model(B2C)

Logistic(B2C)

Restaurants and Hotels

SwiiggyCustomers

Page 6: Swiggy-marketing and business model

SWOT ANALAYASIS

STRE

NG

THS •THERE IS NO

MINIMUM ORDER LIMITS

•FOCUS ON DELIVERY FOOD FAST

•ORDER FROM ANY HOTEL AND RESTAURENT IN THE CITY

•QUICK Delivery•Better customer support

•Wide range of restaurants offered

•Neat Packaging•Trained people for making deliveryW

EAKN

ESS • Order only

available from restaurants that are located in the zone of the order placed

• Low awareness of brand or low marketing

• Delivery charges in some cities

• Price differences in menu and app price O

PPO

TUN

ITIE

S • Pioneer in food delivery business

• Growing market for potential customers

• Increasing market share

• Cost effective and good quality food

• Provide better and effective service

THRE

ATS • Customers base

is low• Increasing health

consciousness• Increasing

potential competitors

• Negligence of potential competitors

Page 7: Swiggy-marketing and business model

Funding

Page 8: Swiggy-marketing and business model

Competitors

Page 9: Swiggy-marketing and business model

Social media and marketing

Page 10: Swiggy-marketing and business model

Social media

Page 11: Swiggy-marketing and business model

Mobile App and reviews

Page 12: Swiggy-marketing and business model

IOS APP

Page 13: Swiggy-marketing and business model

REPORTS

Page 14: Swiggy-marketing and business model

THANK YOU!