Embed Size (px)
DESCRIPTION
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: SEO is dead? Not even close. It’s evolved. This session will take a look at what’s changed, what’s stayed the same & how merchants & affiliates alike can not only survive those changes, but thrive.
Citation preview
IT’S DEAD
ASE 2014
RAE HOFFMAN
(LOL)
RAE HOFFMAN
@Sugarraehttp://sugarrae.com
http://pushfire.com
PANDA
Launch - 2/23/11
Rolling updates since 3/2013
Page Layout Update1/19/12
Google Analytics > Behavior > In-page analytics > Browser size
PENGUIN
Launch – 4/24/12
#NOMERCY
Last updated – 10/04/2013
EMD UPDATE
9/27/2012
PAYDAY LOAN
UPDATE
6/11/13
HUMMINGBIRD
8/20/13
& THE LIST GOES ON
T FW
PANDA – Mountain View, CA
LIKES:
“Good content”, encountering few technical issues, authority, low ad counts and he likes thick posts and he cannot lie.
DISLIKES:
Thin content (350 word articles targeting 1000 long tail keywords)
Duplicate content (like unedited, duplicated data feeds)
Low quality “MFA” style content Technical SEO issues that create false positives Excessive ads User complaints
BEST TRAIT: Cleaning up the web
WORST TRAIT: Quick to judge
MERCHANTS Don’t give affiliates the same datafeed you use on your site
Clear up technical SEO issues
Don’t create 48 pages where 1 will do
A part of your website can drag down the whole
Add UGC components and moderate them - heavily
YOUR BLOG IS NOT A BROCHURE
The Facebook ad spend test
Position your brand as much as possible
AFFILIATES Don’t use a merchant datafeed without editing / adding to it
Clear up technical SEO issues https://yoast.com/articles/wordpress-seo/
Redirect affiliate links internally
Add UGC components and moderate them – heavily I <3 http://myreviewplugin.com for WP based sites
The Facebook ad spend test
Position your brand as much as possible
Never sell out user trust
PENGUIN – Mountain View, CA
LIKES:
Big brands, bigger brands and global brands
DISLIKES:
Smaller brands Guest posting Anchor text links Press release links Low quality links Technical SEO issues that create false positives “SEO” links Natural links that look like “SEO” links Most links Links you even thought about getting
BEST TRAIT: None
WORST TRAIT: Vindictive as hell
SAY CONTENT MARKETING
ONE MORE TIME
LINK BUILDING Do: Target your demo, not your product
Do: Remember that your blog = table legs
Do: Find the Linkerati through social media
Do: Create useful content
Do: Create viral campaigns
Do: Guest post for traffic
Do: Build traffic outside of Google
LINK BUILDING Avoid: Heavy anchor concentrations
Avoid: Linking in press releases
Avoid: Sloppy & obvious link buying
Avoid: Low quality link building
Avoid: Off topic inbound links
Avoid: Giveaway and review campaigns unless…
Avoid: Links you’re confident won’t bring you traffic
YOUR SITE
Interviewing people
Being interviewed
Social non G+
Google+Reference links
External guest posting
Internal guest posting
Alternative medium contentJV opportunitiesBroken link
buildingLink reclamation
Networking
Offline efforts
Citation monitoring
LINK BUILDING IS HARD WORK
SOLVEPROBLEMS
Content is King(& Why that’s a bull$hit mantra)
A singer is only a
PERFORMER
…when she has an audience
GOOGLE DOESN’T WANT TO MAKE WEBSITES
POPULAR
THEY WANT TO RANK
POPULAR WEBSITES
“If you’re not building an email
list? You’re an idiot.”
Derek Halpern@derekhalpern
http://socialtriggers.com
THANK YOU
Awesome advice for bloggershttp://sugarrae.com
Consulting for merchants & businesseshttp://pushfire.com
Kicks in the asshttp://facebook.com/therealsugarrae
Ranting & cursing & football https://twitter.com/sugarrae
