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[Survey] How are Vietnamese couples date?

Vietnamese males treat females like princesses

Background

• As walking in the city, you see many Vietnamese couples everywhere.

• This research will reveal where Vietnamese couples usually go as well as the ideal dating for them.

Survey Information

• Survey about the dating of Vietnamese couples• Sample size: 365• Respondent criteria: Males and Females who

have boyfriend / girlfriend, 18 – 29 years old• Area: Hanoi and Ho Chi Minh• Conducted time: May 23, 24 2016

How many times of the week they go on a date

16%

10%

16%

25% 24%

10%

Q: How many time of the week do you go on a date? (N=365)

2.6 Times

Many couples go to the same or similar dating course often. Movies, café, and walking for dating is very common in Vietnam

Q: Please choose the activities that you do the most on a date (N=365)

Please choose the activities that you do the most on a date

Go to se

e movie

s

Go to ca

fe

Go for a

walk

Go to park

Go to departm

ent store / s

hopping mall

Go to amusement p

ark / a

quarium

Go to Resta

urant

Go to lo

cal m

arket

Go to boyfr

iend’s house

Travel to

somewhere (o

ver d

ays)

Go to girlf

riend’s h

ouse

Make a day t

rip

Play Arca

de / games

Study t

ogether

Play sports

Go to cl

ub / disc

oOther

42%38%

33%

28%26%

16% 14%

8% 7% 7% 7% 5% 4% 3% 2% 2% 3%

The most popular movie theaters top 3 ! (out of 62)

Platinum Cineplex

Lotte

CGV

2

10

44

Only CGV has IMAX

CGV vs Lotte:　 In Hanoi & Ho Chi Minh…

• The number of theatersCGV=18 : Lotte=10

1.8 times more CGV • But the popularity is about

4.4 times more for CGV

Please choose the activities that you do the most on a date

Couples that meet more than 3 times in a week tend to go to the basic placesThe probability of the couple that go on a date less go to café relatively low

Go to ca

fe

Go to se

e movie

s

Go for a

walk

Go to park

Go to departm

ent store / s

hopping mall

Go to Resta

urant

Go to amusement p

ark / a

quarium

Go to girlf

riend’s h

ouse

Go to boyfr

iend’s house

Go to lo

cal m

arket

Travel to

somewhere (o

ver d

ays)

Play Arca

de / games

Make a day t

rip

Study t

ogether

Play sports

Go to cl

ub / disc

oOther

28%

38%34%

30% 31%

13%

19%

5%7%

11% 9%5%

7% 5%3% 2% 1%

45% 44%

32%

26%23%

15% 14%

8% 7% 7% 6% 4% 4%2% 2% 1%

5%

Meet <twice in a week (150) Meet >3 times in a week (216)

Q: Please choose the activities that you do the most on a date (N=365)

(Difference in the number of dates they go in a week)

Do you go out for a drink with your partner?

About 90% of both males and females drink on a date

90%

2%4%

4%

Yes, and both of us drink Yes, but only my partner drinkYes, but only myself drink No, we do not / rarely go to drink

Q: Do you go out often with your partner? (N=365)

This is how Vietnamese males treat females like princesses…

Who usually pays for the date?

About 85% of males pay more or even everything for the date.Only 14 % of females pay more or everything for the date.

43%

42%

12%

2% 1% 1%

The male pays for everythingBoth pay but the male pays moreBoth pay the about same amountBoth pay but the female pays moreThe female pays for everythingI do not know

Q: Who usually pays for the date? (N=365)

How much money do you spend on a date as a couple?

Avg dating cost: 190,000 VND

(8.5USD)

Q: How much do you usually spend on a date as a couple? (N=365)

Avg income (males): 4,760,000 VND

(210USD)

What do you usually use for the transportation?

Q: How do you meet with your partner for the date? What do you usually use for the transportation? (N=365)

84% of couples use 1 motorbike for the transportation

69% of males pick up females by motorbike / car

How often do you give presents to your partner

Males give presents to their partners more often than females do

I do not know

I never give presents to my partner

Once a year

Once in a half year

Once in 3 month

Once in a month

Once in a week

More than once in a week

6%

2%

19%

17%

27%

14%

4%

12%

13%

5%

24%

22%

21%

5%

1%

10%

Males Females

Q: How often do you give presents to your partner? (N=365)

What couples did / went for the last date

Many couples do the standard Vietnamese date

Go to th

e park

Eat o

ut

Go out for a

coffee

Go to th

e movie

thea

ter

Shopping m

all

Superm

arket

Go for a

walk

Day / overd

ay tr

ips

Go to th

e beac

h

Go to th

e Hoan Kiem la

ke

4644

37

30

13 13 1311

3 3

Movie theater: Lotte, CGV, BHDShopping mall: AEON mall, Vincom

Q: Please share us where did you go / what did you do in the last date of yours? (N=365)

Where couples want to go for the next date

Go on a trip

to

Go to th

e movie

theate

r

Go to th

e park

Eat out

Shopping m

all

Superm

arket

Go out for a

coffee

Go to th

e beach

101

62

2010 10 6 5 4

Movie theater: CGV (70%)Trip: Phu Quoc, Vung Tau, Da Nang = “Resorts”

Q: Please share us the name of the place that you wish to go for a date next time. (N=365)

47% of couples want to go on a trip!

• Overall, Vietnamese unmarried young couples go on a date for 2.6 times in average.

• About 43% of the males “Pay for everything,” 42% “Pay more than females,” while only 1% of females “Pay more than males,” and 2% “Pay more than males.”

• About 70% of males go pick up females for the date, and use 1 motorbike as transportation.

• Movie theater, café, and going for walk is the most popular way of dating.

• However, many of them with to go on trips (47%). Resorts are the most popular for a trip.• Gap between the reality and the ideal

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