Chrome Cases - Natura Cosmetics

LandingPagetono,fyusersaboutdiscountsonproducts,segmen,ngbycategories.

User goes to Natura’s home page and clicks on the advertising banner:

User is taken to the landing page to choose categories and clicks on the blue button below:

The app shows a pop up window that prompts the standard Chrome lightbox to request the user to allow notifications:

We can also prompt the Chrome lightbox without

an enclosing pop up. That way, no extra windows

would be shown and the lightbox would appear on the upper left corner of the

browser.

Appendices

How it works - Technical Specs

User establishes a relationship with the brand (social login, hashtag, opt-in)

User defines his/her preferences and demands to be notified (through an app, website or landing page)

Argos4.me stores users’ preferences

User is notified in the chosen platform and is directed to the appropriate action

Platform begins searching for relevant content in CRM database or manual scheduling

ClustersSegmentation and database integration

User requests notification via an app, hashtag (Twitter), social login or selection of categories on a landing page.

Cluster A

Cluster B

Cluster C

The platform analyzes the request and integrates with the most commonly used CRMs.

Users are clustered according to each request.

Intelligence in sending notifications

Cluster A Cluster B Cluster C

The platform handles the triggering of the data in various formats…

... and sends it to users, according to their respective clusters.