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How do you Brand Yourself; Should you brand yourself, or your company? This video gives you step by step how to brand yourself effectively to gain the exposure you want for you website, product and services. To learn more or ask for a complimentary business consultation, please visit http://www.stretchyourself.org
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Can I humanize
my business?
Brand Yourself
Position your business
behind you personal
brand
Make brand free from business
Frees your brand up for ownership changes
END
Start
Embodies your brand
and the mission as
oneYES
NO
Brand
yourselfIncrease
results and
become kind of
a BIG deal www.stretchyourself.org
What is the value I bring to my customers?
Brand’s value end result for
customerPosition
the value in your
marketing
Bring value
clarity to your
brand
Initial or complimentary
event or session
NEW CUSTOME
R
START
I know the end result
YES
I don’t know the end result
NOVALUE
BRAND
MARKETINGFLOWCHARTwww.stretchyourself
.org
START Tools to Bolster your Personal
Brand
Your ImageOr
Business image
Traffic to
Website
A Blog
CapturesPersonality, humor, or humility
SocialMedia
Sales Funne
l to close
Gets liked, shared and remembered
FacebookPinterestTwitter
PhotosVideos
2
BRANDING TOOLSCreate Exposure
1 3
www.stretchyourself.org
Your Image or Company
image
A headshot or company image immediately warms up any
situation and puts down the roots of a trusting relationship
BLOG
A blog allows you to give more content to your readers and
capture your vision & passion to be shared. With a call to action, you can generate
subscribers to your website
Social Media
Share articles you feel are important, recommendations of products you believe in to build your authority in your
community and niche. Encourage engagement and
respond publicly
Branding toolsExplained…
www.stretchyourself.org
START Tools to Bolster your Personal
Brand
VideosWebinarspodcasts
Traffic to
Website
Authorship
BooksE Books
Helpful guidesSales Funne
l to close
Gets download for joining or connecting
5
BRANDING TOOLS 2 Create Exposure
4
www.stretchyourself.org
VideosWebinarsPodcasts
Best way to speak your opinions or advice, interview other experts or customers.
Proven to be the fastest growing segment of Internet
media
BLOG
A blog allows you to give more content to your readers and
capture your vision & passion to be shared. With a call to action, you can generate
subscribers to your website
Social Media
Share articles you feel are important, recommendations of products you believe in to build your authority in your
community and niche. Encourage engagement and
respond publicly
Branding tools 2Explained…
www.stretchyourself.org
BE REALThe most effective
Marketing is not slick or polished, but has an
AUTHENTIC, FRIENDLY quality
BE VUNERABL
E
Find ways to tell stories of your failures in
business & personal. When people are willing to display the failures,
trust is formed
BE TRANSPAREN
T
Showcasing in true stories, testimonials, has all the power to influence. A testimonial is far more compelling than academic
degrees or rewards
Expressing your brandKeep this in Mind
www.stretchyourself.org
Send anEmail to
Connect with me socially!
KEYWORDSTRETCHYOURSE
LF
QuestionsComments or
suggestions
END
