Strengthen Your Brand - 7 Effective Ways

How to Strengthen Your Brand

7 Effective Ways

ENCOREPERCEPTION MARKETING – All Rights Reserved - © 2015

Presented By

Mary Habres

Small Business Marketing Consultant

www.maryhabres.com


What Is Your Brand?

• Your Brand Is the Total Experience Your Customer

Has with Your Business

• Your Brand Is the Perception Prospects and

Customers Have of Your Business

• It’s Your Phone Message, Your Website, Your

Business Card, Your Thank-You Note, Your Social

Media Marketing Postings, Your Business Behavior


Create a Consistent Image

• Select a Company Name That Tells What You Do

• Create a Tagline That Emphasizes Your Benefits

• Choose Colors That Will Appeal to Your Ideal Customers


Define Your Ideal Customer

• Who Is She – Sex, Age, Income ,

Education, Hobbies, Habits?

• What Is Her Problem?

• Where Can You Find Her?


Be Unique

• Have Different Pricing Options

• Take Additional Training in Your Industry

• Join Professional Associations

• Have Great Website Design and Content

• Keep Up With Industry Trends


Be Unique

• Provide Excellent Customer Service

• Allow Different Methods of Payment

• Have a Customer Loyalty Program

• Have a Customer Referral Program

• Maintain Contact With Your Customers


Become the Expert

• Attend an Industry Conference Yearly

• Take Webinars

• Attend Seminars

• Attend Trade Shows

• Hire a Professional Business/Marketing Coach or

Consultant


Market Consistently

• Have a Regular Social Media Marketing Schedule

• Blog At Least Once a Week; 2-3 X Is Better

• Attend One Networking Event Weekly

• Update Your Website Regularly To Remain Current

• Send a Monthly E-Newsletter to Customers and

Prospects


Get Customer Testimonials

• Word of Mouth Is The Best Advertising

• Guide Customers on the Type of Information That Would

Be Helpful to Others Considering Your Services

• Use Testimonials on Business Cards, Blog Articles, Web

Pages, Ads, Social Media Sites, Etc.


Give Back to the Community

• Donate a Percentage of Your Sales to Charity

• Join a Charity and Work on a Committee

• Be a Special Events Volunteer for Organizations Who Help the Needy

• Find an Industry–Related Charity You Could Join


The End Result

Strengthening Your Brand Should Help You Answer This Question:

I Want My Company to Be Known As the _____________________________________________

In (Location) __________________________ for

(Ideal Customer)_______________________________
