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DISTRIBUTION & SUPPLY CHAIN MANAGEMENT
GROUP 9
Badam Niharika - 1421036
Shefali Verma - 1421057
Pooja Gupta – 1421149 Olwan Sheikh - 1421220
Mayank Singh – 1421216
Majid Hussain - 1421214
Mohammed Ismail Khan - 1421218
Strategy to re launch ONIDA BRAND.
• Prelaunch:- analyze the market, customer taste and preferences, create initial buzz for the re-launch with the social media etc.
• Launch:- during this period there should be offering likes discounts and bundling etc.
• Post launch:- analyze the market again whether the product is satisfying need of customer or else what are the steps to be taken.
Strategies that can turn the world for Onida
• Same brand Logo - Highest recall for Brand Image • Targeting and positioning tire 2 & 3 cities
majorly – Increasing purchasing power • Most important strategy and USP would be after
sales service – Focus on Value creation • Innovative ads which Onida is well versed with –
Seeking attention of both the target audience• Result = OVERCOME: Brand Amnesia, Brand
Fatigue & Brand Paranoia
Re-enforcing its image in the minds of its customers.
• Use the Devil Mascot to re kindle the image which the generation x users had of Onida.
• “Bring Home your Envy!”• Catchy tag lines can also contribute towards
the initial thrust.• Incentivize the sales for dealers and
distributors.
Platform used:-
1) Seasonal sales(Diwali, Christmas, Holidays)
2) Endorsement with celebrities which share similar values with brand
3) Launch a road side campaign
4) Online advertising
5) Reconnect with interested customers
Products Targeted audience
Television Individual households, office
Washing machine Individual households, laundry shops
Air conditioner Individual households, schools, colleges, offices, hotels
refrigerator Individual households
6) The combination of digital, outdoor and personal interaction.
7)Banners ads
8) Public relation building
9)Press advertising
10)Direct mails to existing customers
11)Point of sale: where the customers make purchasing decisions
12)Outdoor advertising such as, billboards, bus shelters etc.
Multiple Sales Channels
OEM Customer
Business
VP Sales
VP Channels Consumer
Internet Customers
Self Service
Sales Managers
Strategic Accounts
Call Center Agents
Tele-Sales
Direct Partners & Account Managers
Tier 1 Partner• Distributors• Wholesalers
•Mass Merchants• Retailers
Indirect Partners & Channel Managers
Tier 2 Partner
• Reseller• Agents
• Dealers
Other Distribution Channel led Promotion
Other Distribution / Channel led Promotions
Tele Marketing
Public Relations
Collaterals
Exhibitions & Events
B2B PAID ADVERTISING
SEARCH ENGINE MARKETING
OFFLINE PRO-MOTION
ONLINE BANNER SOCIAL ADS(Fb, Linkedin)
Available Audience
1000000 50000 75000 25000
Reach 600000 30000 45000 15000
Audience Engage-ment
2400000 120000 180000 60000
Conver-sion Rate
480000 24000 36000 12000
250,000
750,000
1,250,000
1,750,000
2,250,000
Solutions to Overcome Challenges
Collaborative development
Multi-tier collaborative
planning
Multi-channel customer service
and spares planning
Complete support for Distribution
channel tiers & customer service
coordination
Interactive marketing, trade
/ partner management,
and sales
Establish and
SustainProfitable Innovation
Adopt Lean Operations to Manage Demand
Variability
Improve Sales
Channel Visibility
and Collaborati
on
THANK YOU!!!