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Strategies to boost your PPC, Search Marketing campaigns

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Page 1: Strategies to boost your PPC, Search Marketing campaigns

Want to know more?

Learn how YNG Media can improve your ROI. Contact us today ! E: [email protected] | P: +91 - 9211 303330 | W: YNGMEDIA.com

BIDDING STRATEGIES

TO BOOST ROI ON

YOUR PPC CAMPAIGNS

Page 2: Strategies to boost your PPC, Search Marketing campaigns

Want to know more?

Learn how YNG Media can improve your ROI. Contact us today ! E: [email protected] | P: +91 - 9211 303330 | W: YNGMEDIA.com

A HUGE FACTOR DETERMINING THE

SUCCESS OR FAILURE OF YOUR PAID

SEARCH CAMPAIGN

IS WHETHER YOU’RE

MAXIMIZING EVERY DOLLAR

SPENT ON THE CAMPAIGN.

Page 3: Strategies to boost your PPC, Search Marketing campaigns

Want to know more?

Learn how YNG Media can improve your ROI. Contact us today ! E: [email protected] | P: +91 - 9211 303330 | W: YNGMEDIA.com

IF YOU’RE LOOKING TO GIVE YOUR PPC

CAMPAIGNS A LIFT

HERE ARE 5 STRATEGIES

YOU CAN USE RIGHT AWAY.

Page 4: Strategies to boost your PPC, Search Marketing campaigns

Want to know more?

Learn how YNG Media can improve your ROI. Contact us today ! E: [email protected] | P: +91 - 9211 303330 | W: YNGMEDIA.com

1. USE MULTIPLE AD NETWORKS

Lower overall clicks and conversion costs using Yahoo, Bing alongside Google.

If you’re only running your campaign on Google AdWords, you’re missing an

opportunity to gain conversions at a lower cost by adding the Search Alliance

(Yahoo and Bing) to your search marketing mix.

While the volume of clicks and conversions may be lower on the Search

Alliance, keywords often cost a fraction of the price!

As a result, you can lower the overall cost per acquisition (CPA) of your paid

search campaign while at the same time increasing conversion volume by

reaching an entirely new audience.

Page 5: Strategies to boost your PPC, Search Marketing campaigns

Want to know more?

Learn how YNG Media can improve your ROI. Contact us today ! E: [email protected] | P: +91 - 9211 303330 | W: YNGMEDIA.com

2. KEEP YOUR KEYWORDS HIGHLY

RELEVANT

When people search the web, they tend to use specific phrases like “yoga

studio in springfield,” rather than general ones like “yoga.” So, when it comes to

selecting keywords, be specific, and keep your ads (and budget) targeted to

the most interested people. Here are a few tips on how to choose keywords:

Put yourself in your customers' shoes.

Your keywords should be the words or phrases your customers might use

when searching for your product or service.

Relevance is key.

If you're selling roses, use specific keywords like "buy red roses" rather than

generic keywords like "flowers.”

Page 6: Strategies to boost your PPC, Search Marketing campaigns

Want to know more?

Learn how YNG Media can improve your ROI. Contact us today ! E: [email protected] | P: +91 - 9211 303330 | W: YNGMEDIA.com

3. FIND OPTIMAL AD POSITION

Relevance between keywords, ads and landing pages drive qualified traffic and

lower cost per click.

“Many advertisers make the mistake of overpaying for keywords with the idea

that the first ad position will generate more conversions for them.”

For the majority of advertisers, this isn’t the case. Instead, the first ad position

generates a higher volume of clicks that ultimately don’t convert, resulting in a

higher CPC and CPA. You’ll typically find that ad position three or four yields a

lower CTR, but has a better conversion rate and lower CPA.

Page 7: Strategies to boost your PPC, Search Marketing campaigns

Want to know more?

Learn how YNG Media can improve your ROI. Contact us today ! E: [email protected] | P: +91 - 9211 303330 | W: YNGMEDIA.com

4. DAY PARTING

Pace your ad spend for higher ad positions.

First, if you’re a business-to-business marketer and the vast majority of your

target market is searching during business hours, it’s worthwhile to pause your

ads during the middle of the night to avoid paying for clicks that are unlikely to

convert.

Using day parting to pace your ad spend throughout the day can result in

higher ad positions at a lower CPC later in the day when there’s less

competition.

Page 8: Strategies to boost your PPC, Search Marketing campaigns

Want to know more?

Learn how YNG Media can improve your ROI. Contact us today ! E: [email protected] | P: +91 - 9211 303330 | W: YNGMEDIA.com

5. USE NEGATIVE KEYWORDS

Negative keywords can help you reach the most interested customers, reduce

your costs, and increase your return on investment (ROI). When you add terms

as negative keywords, your ad won't show to people searching for those terms

or visiting sites that contain those terms.

You can:

Prevent your ad from showing to people searching for or visiting websites

about things you don't offer.

Show your ads to people who are more likely to click them.

Reduce costs by excluding keywords where you might be spending money

but not getting a return.

Page 9: Strategies to boost your PPC, Search Marketing campaigns

Want to know more?

Learn how YNG Media can improve your ROI. Contact us today ! E: [email protected] | P: +91 - 9211 303330 | W: YNGMEDIA.com

NEED PROFESSIONAL HELP ?Paid search is an ever-changing market, and best practices and strategies

evolve quickly.

YNG Media can help !

With YNG Media you’ll have a dedicated team of experts working on your PPC

campaign together - writing ads, managing bid prices, and building massive

long-tail keyword lists.

Our PPC experts already know all the strategies for writing compelling ad

copy - and you may approve it at a high level.

We’re certified, and as a team we display a diversity of thinking that a single

person could never achieve alone.

Page 10: Strategies to boost your PPC, Search Marketing campaigns

Want to know more?

Learn how YNG Media can improve your ROI. Contact us today ! E: [email protected] | P: +91 - 9211 303330 | W: YNGMEDIA.com

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