TELLING YOUR STORY

ANDREW HOFFMAN, NeighborLink Fort Wayne RYAN SCHNURR, Finch Films

STORYTELLING BASICS

THINK ABOUT A CURRENT STORY THAT NEEDS TOLD

KNOW YOUR STORY WHO ARE YOU?

WHAT DO YOU DO? WHERE DID YOU COME FROM?

WHAT’S YOUR VISION? WHY DOES IT MATTER?

WHAT DO YOU WANT ME TO KNOW?

NEIGHBORLINK'S ADVENTURES IN STORYTELLING

$0 MARKETING BUDGET WORK THAT NO ONE HAS TO SUPPORT TECH DRIVEN HUMAN SERVICES ORG

SAD STORY AFTER SAD STORY INTRICATE VOLUNTEER PROCESS NO BIG NAME BOARD MEMBERS OR DONORS

CHALLENGE AFTER CHALLENGE

SOUND FAMILIAR?

WHAT DO YOU WANT TO KNOW ABOUT MORE?

350 COMPLETED PROJECTS

PEOPLE DON’T CARE AT LEAST NOT INITIALLY

NLFW’S DIGITAL STORYTELLING STRATEGY

IDENTIFY THE STORY RESEARCH THE DETAILS DETERMINE & SET GOALS CHOOSE DISTRIBUTION CHANNELS DEVELOP CONTENT EXECUTE DISTRIBUTION STRATEGY ENGAGE & FOLLOW UP IF NEEDED

MY PROCESS

THE BASICS

SET THE CONTEXTWHAT PROBLEM ARE YOU TRYING TO SOLVE?

AUDIENCE: WHO & WHYCREATING A STORYTELLING CULTURE

ANATOMY OF A STORYCORNERSTONE LANDSCAPE GROUP LOVES ELLEN

PROBLEM

WHY?SOLUTIONPRACTICALMISSIONCONNECTION

SERIES WITH PAYOFFRAISE THE ROOF VIDEO SERIES

$10,000 RAISED SUCCESSFUL LAUNCH OF NEW TOOL DOZENS OF NEW DONORS A DOZEN NEW VOLUNTEERS MUCH NEEDED MEDIA ATTENTION 3 COMPLETED ROOFS 1 CONTRACTOR PARTNERSHIP 4 COMPLETED VIDEOS DOZENS OF PICTURES A STORY OF TRANSFORMATION

NARRATIVE/CULTURAL SHIFTSMALL THINGS SERIES

OUR SUGGESTIONS

WHERE DO YOU GO FROM HERE?

FOCUS ON YOUR STRENGTHSUSE THE STORIES YOU HAVE AVAILABLE

CONSIDER ALL OF YOUR

MEDIUMSTHINK SERIES

COMMON PITFALLS

TRYING TO SAY TOO MUCH

GUILT TRIPPING LACK OF STRATEGY POOR IMPLEMENTATION

LET’S TALK ABOUT YOUR

STORY

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TACTICS

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