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Stop Creating Accidental ContentHow You Can Become an Intentional Content Rockstar
@jessostroff#socialfresh
51% of marketers cite lack of time/bandwidth to create content as their biggest challenge.
- LinkedIn Technology Marketing Community
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“People call me a rock star. And I go, ‘Don’t call me that. If you have to call me anything, call me a chameleon.’”
- Meat Loaf (and content marketers everywhere)
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Source: Disney’s The Lion King
“Everything the light touches is content.”
- Ann Handley,MarketingProfs
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What if you could create twice the
content in half the time?
Goals Before Tactics Audience Action Messaging
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Success is relative.
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Embrace small wins.
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PLANNING IS SEXY
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Content Brief Audience Timeline Players Promotion Metrics
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DOING > THINKING ABOUT DOING
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“The talking about the thing isn’t the thing. The doing of the thing is the thing.”
- Amy Poehler, Actress
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“We believed anything that was worth doing was worth overdoing.”
- Steven Tyler,Aerosmith
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MORE is not BETTER
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Do the Damn Thing UFD Edit MVP Polish Atomize
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“Content marketing is a commitment, not a campaign.”
- Jon Buscall,Moondog Marketing
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AtomizationPull-quote graphicsLive streamsSlidesharesPodcasts/sound bitesRetargeting adsBlog postsTargeted email blastsSponsored social media postsVideo teasers
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“Power doesn’t come from content. Power comes from content that MOVES.”
- Mark Schaefer,Keynote Speaker
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Delegation FTW
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Just because you can, doesn’t mean you
should.
Goals first (tactics second) Planning is sexy Create efficiently Atomize everything Celebrate small wins
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- Bono,Musician
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“As a rock star, I have two instincts: I want to have fun, and I want to change the world. I have a chance to do both.”
Stop creating accidental content.
Start creating intentional content.
@jessostroff#socialfresh
Jess Ostroffdontpanicmgmt.com@[email protected]
