Step into the world of Mickey Mouse

Disney markets: Best at analysing consumer• Evolution from

1923-2016• From Walt Disney to Bob Iger• From ‘Alice in wonderland’ to

‘Finding Dory’

Disney’s Target market

• Disney's television shows and movies appeal to children and teenagers.

• "Your dead if you aim only for kids. Adults are only kids grown up, anyway.“

• grown to include live-action television series and movies, a music record company and theme-parks and cruises around the world

Some Cartoons pictured by Disney

Movies by Disney1. Mulan• “The flower that blooms in adversity is the most rare

and beautiful of all.” —Emperor of China2. The Lion King• “Oh yes, the past can hurt. But from the way I see it,

you can either run from it or learn from it.” —Rafiki3.Peter Pan• “All you need is faith, trust, and a little pixie dust!”

—Peter Pan4.Brave• “There are those who say fate is something beyond

our command, that destiny is not our own. But I know better. Our fate lives within us, you only have to be brave enough to see it.” —Princess Merida

Disneyland• Success begins with a Dream.• Disneyland, Walt Disney World.• Dream surrending to reality.• build an amusement park that was bigger and

better

Disney has made itself user friendly

• Disney has broadened it’s horizon from cartoons to movies.

• Disney’s website• Disney products

Some Motivation Disney is the biggest world that a small mouse has ever made.Quality enterainment for entire family

Even Disney inspires me

• Reach for the sky • Hukuna matata! It means no worries.• Even miracles take a little time.• They say if you dream about something more

than once , its sure to come true.• All it takes is faith and trust.• Chance means opportunity.

Competition• Time Warner challenges not only the interest but

also merchandising.• CBS promises new programming and a strong late

lineup and a billion crore show. It poses a great threat to Disney

• Fox enterainment is a big threat.

• the four Disney World theme parks, Disney Springs doesn't have security, metal detectors and bag checks before entry.

• Orlando theme parks have stepped up their security measures.

• More revenues and profits.

Disney challenge • Keep a 90-year-old brand relevant and yet

innovate ! • Core audience while staying true to its heritage

and core brand values.• Constant risk of success in the market and of

stability of product.• Expansion is a necessity.

WALT DISNEY• Strengths • Popular brand names in the world.• Entertainment, Disney – ABC Television Group• Popular characters• High brand awareness among people• The Walt Disney logo is famous.• Walt Disney was ranked 8th in the Top 100 Global

Brands• Disney holds US $62.49 billion of assets

Weakness of Walt Disney

• High operating cost• Frequent change in top management• The park has only 16 attractions• Poor working conditions in the factories that

produce their merchandise • Large investment, Huge risk• Limited range of target audience mainly

children

All The World’s a Virtual Stage in

Disney’s New Camera Capture System

• The action all takes place within a stage similar to what you’ve seen in countless motion-capture studios.

• faster playback• something fast, something smooth, something

really precise

•RECAP

FUTURE MARKET OPPORTUNITIES

• Disney-one of the biggest players• Fastest growing gaming buisiness• Future growth is high• Niche marketing • Disney notebook , A “NETPAL”• Series of new arrivals in shows

Disney has successfully grown

from 1923-2016• Walt Disney strives to be

world’s greatest and most Famous entertainment company by creating an amazing experience for individual of all ages.

Disclaimer• Created by Deeksha Kumar of Amity School of

Economics, during an internship by Prof. Sameer Mathur, IIM Lucknow.