Startups - Feel the

Blues of Customer

Acquisition in 2014

Karol Pokojowczyk from Colibri.io

Nobody said Customer

Acquisition should be

easy. You’ve taken the leap

and set up social business

accounts,

maybe even on Reddit,

HackerNews, Inbound.org,

GrowthHackers.com and

other niche channels

to create brand awareness,

encourage engagement

and stir up conversation

about your products and

services.

There’s a lot of guides how

to become a Social Media

Ninja, a SEO Guru, Growth

Hacker, etc.

You probably read those

and noticed that’s often just

a mumbo jumbo, sadly.

We tend to forget that

Social Media are a lot like

real life social networking.

Use a Real

Life as the

best example:

1. Don’t be Self-

Centered. No one

will ever love you

Your app is great, for sure.

But don’t make everything

you post about you or your

company.

You need to tailor your

posts and content to your

visitors.

People come to Social

Media networks to have

fun, connect with family

and friends.

So fit your business into

that experience.

2. Imagine Personas!

It’s easy to get around on a

party when you’re

extraverted. Good news is

that on Social Media everybody is extraverted.

Do you have a buyer Persona

or a target customer/follower

identified?

If you don’t, get on that

ASAP.

If you do, that’s great! Keep

that person in mind every

time you post or tweet. What

would he or she be interested

in?

3. Stop With That

Selling

Don’t try to sell on social

networks. It’s a poor idea.

Your readers didn’t log onto

Facebook or Twitter to be

bombarded with sales or

marketing messages.

Just get closer, feel

the blues. Focus on

building relationships by

providing helpful

information and valuable

tips.

4. Don’t Forget Who

You are “Talking” to

Facebook may allow you to

post updates to your

friends only, but Twitter lets

your tweets be read by

everyone.

So always be aware that

while you may be posting

with specific Personas in

mind, everyone else can

read your message, too.

You don’t have to be shy,

it’s not the best strategy for

Social Media.

5. Get your Foot in

the Door!

A 2010 study conducted by

Microsoft found that 70%

of surveyed companies say

they had rejected potential

employees based on the

content they found online.

And a 2011 survey by

Kaplan Test Prep found

24% of responding

colleges had gone

to applicants’ social

networking profiles to learn

more about them, up from

10% in 2008.

In short, you could create

legitimate relationships on

Social Media that might

lead to a “foot in the

door”

you otherwise wouldn’t

have or a new customer

who wouldn’t have found

you otherwise.

Or it could do the opposite

if someone doesn’t

appreciate the messages

you are posting.

Colibri is a tool to measure

the effectiveness of your SEO

and online marketing efforts

to get insights and improve

your goal conversions.

This article was originally published on

GrowthHacker.am. Find out more:

Startups - Feel the Blues of Customer Acquisition in 2014

Author: Karol Pokojowczyk

CEO Colibri IO

@KarolPokojowczy

@Colibri IO