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Latest statistics show that 2.9 billion people use email!

That’s more than 3 times FaceBook and Twitter combined

Full video at www.webpayload.com

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Complete Guide series: Beginners guide to Email Marketing

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Why send email?

✓ 2.9 Billion people use email

✓ Who do you know that isn't regularly checking their emails?

✓ 91% are said to open their email every day

✓ What’s the first thing you check when you start your computer?

✓ It’s a highly effective way of marketing

✓ It’s a great way of building relationships with your target market

✓ The cost of email marketing is very low

✓ Incredibly effective and cheap way of marketing? Email is something NOT to be ignored.

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How do you send email?

✓ Only a few years ago there it was either expensive or complicated to send mass email properly

✓ Why don’t i just send email from my Email client?

✓ Might get flagged

✓ These other services are set up to reliably deliver email

✓ Extra statistics

✓ Allow people to unsubscribe - that’s a good thing - you want a healthy list with people interested in what you have got to say. Customers that flag and set your email to spam will hurt your chances of delivering successful email

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How do you send email?

✓ Today it’s incredible easy for you to send mass email using a software or a web service such as AWeber, Campaign Monitor or MailChimp. These are some of the popular ones but there are many others

✓ They all do the same thing thing however - they send email reliably to what is known as your list.

✓ Generally the bigger the list the better - but you want a quality list.

✓ That is people that are interested in what you have got to say and may intent to eventually buy or have bought from you

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✓ You can buy lists of thousands of people, some of these may be effective but generally they are of poor quality.

✓ If you want to buy a list, start off small and cheap and test to see what response you get from emails. It’s likely to be poor however.

Don’t be fooled

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Open Rate

✓ Open rate - this is the percentage of people (you guessed it) that opens your emails - compared to the people that don’t

✓ Don’t expect everyone to open your email - if you get an open rate of over 60% thats absolutely brilliant.

✓ The average open rate is around 25% - that’s only 1 in 4 emails actually being opened.

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✓ Write great headlines - see other future video

✓ Send regular email - if they haven't heard from you in a while thats not a good thing.

✓ Deliver great content

Tips to increase to open rate

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✓ Yes, nothing wrong that

✓ It’s time consuming and hard to produce great content, so:

✓ Putting it on your blog AND email address is acceptable

✓ You can either duplicate it in your email or simply link to the content on your site.

✓ It’s about the value of what you are putting out there - email and your website are just TOOLs to deliver that great content, service and or product.

Can i put the same content on my website as to my email list?

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✓ Add people you know, people that you know in a personal and business context are unlikely to mind that you are emailing them - they can of course unsubscribe.

✓ Ask the question what’s in it for me - and answer the question with regards to your audience. Why would people sign up?

✓ Entice people to want to hear from you - they really want to hear what you have got to say - write great content.

✓ Give away something great in exchange for your their email address. This works wonders in comparison to “sign up to our newsletter.” What’s in it for me?

✓ Giveaways, Webinars, Competitions are all ways of increasing the size of your list.

How to increase the size of your list?

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Full video at www.webpayload.com

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✓ 1.) It’s not regular enough. Some people send every day. That’s not a bad thing - it’s all about what your audience wants. If you are delivering value then every day is fine.

✓ 2.) It’s sell, sell, sell. You want to build a healthy relationship

✓ By using the rule of reciprocity - give and you shall receive over the long run is a great marketing technique.

✓ Some stats say it takes an average customer 21 touches to buy from you.

The biggest 2 mistakes when it comes to email marketing

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✓ As we have seen email is powerful, effective and cost effective

✓ Use it wisely to market your business and website

Thanks

Full video at www.webpayload.com