SSSG 1.0 Gen Z vs Millennials

Extracted from

GEN Z 1.010.05.16

10 WAYS

GEN ZERS

ARE CHANGING

FROM MILLENNIALS

Des

ign

by

GEN ZERS CHERISH MORE INDIVIDUAL TIME THAN

MILLENNIALS

OFTEN AT EXPENSE OF SOCIAL TIME

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©2016 Santiago Solutions Group, Inc SantiagoSolutionsGroup.com2

HYPER-

CONNECTIVITY2

CELL PHONES ARE MORE

INTEGRAL PART OF GEN

ZERS ENTIRE LIVES THAN

THEY WERE TO MILLENNIALS

02

3©2016 Santiago Solutions Group, Inc SantiagoSolutionsGroup.com

FOR GEN ZERS

VIDEO IS MOST ASSOCIATED WITH DIGITAL SCREENS

IN THEIR OWN TIME.

03

©2016 Santiago Solutions Group, Inc SantiagoSolutionsGroup.com

4

TV AS GEN Z KNOW IT, IS

AN ENDANGERED SPECIES!!!

MAGAZINES PLACE IN

INSPIRING AND INFLUENCING MILLENNIALS

HAS FURTHER DECREASED AMONG GEN ZERS

04

DIGITAL/SOCIAL MEDIA REIGNS AS THE

TRUSTED SOURCE!


5

05

MEDIA INFLUENCE HAS CHANGED

GEN Z STRUGGLE WITH

EATING HABITS,

FEELING INCREASINGLY MORE

GUILTY THAN GEN Y DID IN

THEIR TEENS

06

GEN Z STRUGGLE WITH EATING

HABITS,

FEELING INCREASINGLY MORE

GUILTY THAN GEN Y DID IN THEIR

TEENS

YET, GEN Z ARE MUCH MORE

LIKELY TO EAT ORGANIC

AND BE VEGETARIANS


6

07FOOD ATTITUDES HAVE CHANGED

GEN Z LOVE TO EAT AT

RESTAURANTS MORE

THAN MILLENNIALS

AT THEIR AGE

–ESPECIALLY

HISPANIC ZERS

08


BACK TO RESTAURANTS

BEAUTY HAS

NEW COLORS

WHITE NH TEEN

MILLENNIALS WERE MOST

INFLUENTIAL ON LIPS, EYE

AND FACE COSMETICS.

BUT, HISPANIC GEN Z ARE

MORE INFLUENTIAL THAN

WHITE NH!

09


8

NEW CAR INFLUENCERS

WHITE NH MILLENNIALS WERE AS INFLUENTIAL

AS HISPANIC MILLENNIALS ON HOUSEHOLD

CARS/TRUCK PURCHASES

…AMONG GEN ZERS, HISPANICS ARE TWICE AS

INFLUENTIAL AS WNH

10


COMING WINTER 2016-17

SEND US AN EMAIL TO INCORPORATE YOUR BRANDS IN GEN Z 2.0, REQUEST A WEBINAR OR

SCHEDULE A CONSULTATION ON GEN Z

GEN Z 2.0

Carlos SantiagoPhone (818) 509-5901

[email protected]: @Carlos_SSG©2016 Santiago Solutions Group, Inc SantiagoSolutionsGroup.com

10

Des

ign

by

Marketing

SSSG 1.0 Gen Z vs Millennials