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The use of technology in sponsorship - turning the biggest challenge into success Helsinki, 24th February 2015 Iñigo Aznar - Head of Commercial Partnerships, Volvo Ocean Race SLU

Sponsoring as a source of content marketing - Volvo Ocean Race

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Page 1: Sponsoring as a source of content marketing - Volvo Ocean Race

The use of technology in sponsorship - turning the biggest challenge into successHelsinki, 24th February 2015 Iñigo Aznar - Head of Commercial Partnerships, Volvo Ocean Race SLU

Page 2: Sponsoring as a source of content marketing - Volvo Ocean Race
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Sophistication

Basics

Basics

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Live!

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Kbp

s

0

1.250

2.500

3.750

5.000

1993-94 1997-98 2002-02 2005-06 2008-09 2011-12 2014-15

0 9,6 64 128 256485

5.000

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Durability Reliability

Safety

High Performance

High quality media

content

Cost efficiency

ROI

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Yes...it’s totally unpredictable!

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The Urban Connectives

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Satisfaction

Engaged fans

Engagement

Conversion

Exposure & Influence

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Content Distributor

Content Factory

Quality, quality, quality

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Full HD IPTV...

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Life at the extremeLife at the extreme

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The Human Edition

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