A Real Time Academy in Programmatic AdvertisingOctober 23, 2016

Valter Sciarrillo, Head of Product Marketing

Programmatic Advertising Spend

• This year, programmatic display ad spending will reach $25.23 billion

• Programmatic this year will represent 73.0% of all display ad spending in the US

• MOBILE: This year, mobile programmatic ad spending will grow 65.7% to $17.70 B

• VIDEO: Spending will more than double this year to $6.18 billion, amounting to 60.0% of all digital video ad spending

Data is from a September 2016 eMarketer

Where do agencies stand?

Of executives felt comfortable buying media programmatically, while 46% reported they don’t use it.       

Of agencies indicated they are undecided about whether they trust programmatic

6 %35%60% Of agencies feel that there is a need for a unified and

accurate definition for Programmatic buying

Data is from a June 2016 Strata survey

• Evolution of Digital Advertising

Real Time Advertising Academy

• What is Programmatic

• How Impressions are Bought and Sold

• The Interactive Media Ecosystem

• The Importance of Data• Measurement & Attribution

• It's about storytelling, analogies, insights.

Learnings from RTA

• There’s always room for improvement

• We make the most out of the time you have

• Tailored experience: by verticals, team knowledge

• Make people see what's possible.

Take-Aways• “Programmatic buying is the gluten of advertising - Like gluten, ‘programmatic’ has become a

buzzword that many people use but few really understand” - Jimmy Kimmel

• You are not alone

• Embrace the learnings

• The Industry as a whole still has a long way to go until it’s all on the same page.