Embed Size (px)
Citation preview
DIGITAL MARKETING
STATISTICS -
SOUTH AMERICAN
PERSPECTIVE
Number of Internet Users in South America- December 2013
0
20
40
60
80
100
120 109.8
32.3 28.5
12.9 11.8 11.5 6.3
4.2 2.5 1.9
Number of Users in Millions
Source: Internet World Stats
29.4% 28.2% 27.1% 40.2%
27.5%
44.7%
26.2% 31.9% 26.2%
25.6%
31.8%
26.7% 18.4%
21.1% 21.0%
20.0% 21.9%
15.8% 13.6% 11.4%
15.2%
10.2% 11.9%
9.2% 12.5% 7.4% 10.5% 4.0% 7.0% 3.6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Age: 55+
Age: 45-54
Age: 35-44
Age: 25-34
Age: 15-24
South America’s Composition of Total Internet Visitors
Source: We Are Social
Internet Penetration in South America
Source: We Are Social
Recent South American Email Marketing Statistics
15.9
16
16.9
18.8
20.4
29.7
0 10 20 30 40
Chile
Colombia
Venezuela
Peru
Argentina
Brazil
Average HoursperVisitor/Month
Average Time Spent by Online Visitors
Source: comScore
0
10
20
30
40
50
60
70
80
90
Feb-13
Feb-14
Categories with Digital Growth: Brazil (Online Users in Millions)
Source: comScore
+12 % +15 % +10 % +12 % -1 % -4 % +8 % % Growth
Brazil According to a comScore 2012 report, Brazil ranks as having the 7th largest
internet audience with an impressive growth rate of 16 %. The most popular uses of Brazilian internet users are Search/Navigation,
Blogs, Instant Messengers, Coupons and Job search. Industries like Travel, Banking and Retail are showing significant growth in
Brazil. The online advertising industry in Brazil continues to mature. Advertisers
are investing more and expecting better analytical results in return. According to a Latin Link report, 70 % of Brazilians polled in June 2014 said
they make purchases with a Smartphone or tablet. Brazil’s Smartphone sales went higher by 22 % in Quadrant-II 2014 as
compared to as that of Quadrant-II 2013. This indicates that the mobile will drive the digital markets in the coming days.
Source: comScore, Latin Link
Argentina
42 % 54 % 31 %
86 % 85 % 25 %
Mobile internet penetration as % of
total population
Social media penetration as % of
total population
Smartphone penetration as % of
total population
% of users searching for local information
via Smartphones
% of users researching products
via Smartphones
% of users who have made a purchase via their Smartphones
3350 SW 148th Avenue
Suite 110 Miramar, FL 33027, USA
Phone: + 1-954-364-7098
Email: [email protected]
