Sony ppt

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

SUBMITTED BY;

LEENA VEGADMFM 1ST

PRESENTATION ON RESEARCH PROBLEM OF SONY MOBILES

Founded: 7 May 1946; 70 years ago, Tokyo, JapanFounder: Masaru Ibuka Akio MoritaHeadquarters: Minato, Tokyo, JapanChairman: Kazuo Hirai President, CEOProducts: Consumer electronics Semiconductors Video games Computer hardware Telecommunications equipment

One of the most recognized brand names in the world, Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 22 years, Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand.

Product line

Goals and ObjectivesThe main objective of the Sony Corporation is;

• To design and create innovative quality products

• To develop a new technology

• To increase their productivity

• Product performance

• To be the leading provider in the electronic

• To maintain its core market segment

• To strengthen the core business areas in the market

• To expand the business in the emerging markets

• Creating the new business and accelerating innovation.

Sony Mobile Communications

Sony Mobile Communications Inc. (formerly Sony Ericsson) is a multinational mobile phone manufacturing company headquartered in Tokyo, Japan and a wholly owned subsidiary of Sony Corporation.

Sony Mobile Communications now focuses exclusively on the waterproof smartphone market under the Xperia name pricing from 13000 to 30000 INR.

Marketing Research ProcessSix steps :

1. Problem Definition

2. Development of an approach to the Problem

3. Research design Formulation

4 . Data Collection

5. Data Preparation and analysis

6 . Report preparation and Presentation

1. Problem Definition Problem in Sony mobile phone.1. Wi-Fi dropping or won’t connect2. Poor battery life3. Durability4. lack of innovation5. after sale service

Some comments and reviews from the customers are; “At this point, Sony just needs some strategy, any strategy,

because that is better than no strategy at all." Sony is an example of what happens when a company falls

blindly in love with its brand. Because of its diminished brand it's becoming harder for Sony

to charge the same premium it used to for its products.

: http://www.digitaltrends.com/mobile/sony-xperia-z-problems-bug-fixes/

2. Development of an approach to the Problem

By analyzing the secondary data and identifying the information needed I got to know that;

Sony carries out many problems in mobile handset as; Delicate: Sony phones are very delicate as most of the complains

are found of cracking in first fall.

Durability: damaging phones within few months.

CRM: Customer satisfaction issue.

Lack of Innovation: Lack innovation and core competencies as the vital business problems are identified by Sony.

After sale service: there are very few service centre in India and customer face late response to their complains.

http://www.androidauthority.com/flashbacks-and-forecasts-sony-2016-671591/

4 . Data Collection

Primary Data:- • Preparing a questionnaire of Sony mobile using different

variables• Where people had to rate it on the scale of 1 to 5• Data was collected from the people who are aware about

the phone.• The sample size taken into consideration was 10.

Secondary Data:- • Data collected through various websites, magazines.

5. Data Preparation and analysis

Primary data is collected within the campus non probability sampling is used. convenience method is used . data is calculated by finding out mean. A mathematical representation of the typical value of a

series of numbers, computed as the sum of all the numbers in the series divided by the count of all numbers in the series.

Arithmetic mean is commonly referred to as "average" or simply as "mean". Result of 10 respondents are;

MEAN = ∑ FX N

3. Research design Formulation

A Research design is a frame work or blueprint for conducting the marketing research project .

This research design is descriptive as research is done for one segment i.e., Sony mobile phones.

The data will be collected by primary data collection method i.e. by survey using questionnaire with the sample population size 10 and the statistical tool used is mean for collection of data.

The structure of questionnaire is dichotomous type question where options are in form of good or bad, agree or disagree, yes or no, etc.

6 . Report preparation and Presentation

The entire project should be documented in a written report.

It should address the specific research question identified like; describes the approach , the research design , data collection and data analysis procedures adopted , and present the result and major finding .

QuestionnaireName:Age:Occupation:Current mobile you are using:

Sl. No. Questions Rating1 How would you rate your brand according to your preference?

(fulfilment of purpose)2 Appearance/design

3 Camera , picture , sound quality

4 Customer relationship management

5 Battery life

6 User Friendly (including touch & feel)

7 Innovation in new model

8 Value for Money

9 Headphones and other accessories

10 Guarantee and After sales service

Rating from 1-5 for the 10 questions stated below;1-Poor 2-Average 3-Good 4-Very Good 5-Excellent

60%30%

10%

purpose fulfiled

pooraveragegoodvery goodexcellent

10%

40%30%

10%

10%

camera and sound quality


70%

20%

10%

CRM


20%

60%

20%

Battery life


20%

33%

7%

40%

appearance


10%

40%40%

10%

user friendlypooraveragegoodvery goodexcellent

80%

20%

innovationpooraveragegoodvery goodexcellent

10%

70%

10%

10%

value of money


10%

30%60%

accesories


70%

30%

after sale service


Conclusion & suggestions Electronic devices haven’t been the core of Sony’s business. The lack of attention being paid to mobile section. Lack of innovation Less feature with high cost Competitors had played a big role.

Sony phone should try to focus on mobile section too. Sony’s competitors like Samsung and HTC is preferred rather than

Sony phone because of its lack of innovation which costs high, so either price should be reduced or new technologies should be used.

Problem occurred should be rectified rather than exiting from the business.

THANK YOU