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All about 3seven9. 3seven9 are an award winning Marketing and Technology agency, providing design, development and digital services that create engaging brands and increase sales. We are proud to have won: Best use of Social And to have been nominated for: Agency Website of the Year and Best Tech At the Wirehive 100 Digital Agency Awards 2013. Read more on this here: http://3seven9.com/we-say/in/2013/09/best-use-of-social-best-tech-agency-website-of-the-year/ We are proud to have been nominated for: Best use of digital techniques and technologies at B2B Awards 2013. Read more on this here: http://3seven9.com/we-say/in/2013/08/3seven9-shortlisted-for-best-use-of-digital-techniques-or-technologies-at-b2b-marketing-awards/ All of our services solve business problems; improving brand positioning, enhancing lead nurturing and increasing sales to ultimately improve your bottom line.
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Solving business problems
3seven9.com
providing design, development and digital services that create engaging
brands and increase sales.
3seven9 are an award winning Marketing and Technology agency
We solve your business problems with smart technology.
Best use of Social: Aster Homes
And to have been nominated for:
Best Tech: Telstra Global
Agency Website of the Year: 3seven9.com
Recognition:
We are proud to have won:
We are proud to have been nominated for: Best use of digital techniques and technologies category
Project: Putting Thames Valley on the Map.
Recognition:
Who we work with
Team leaders
We are incredibly proud of the team who deliver your projects. Each member is committed to making the latest digital trends and solutions count for their client. Our advisory board recommends areas and ways to focus that passion effectively.
David Wood Business development
Chris Gillett Marketing services
Keith Blues Design
Alex Carver Development
What we do All of our services solve business problems; improving brand positioning, enhancing lead nurturing and increasing sales to ultimately improve your bottom line.
Intelligent websites
Content marketing
Specialised applications
Integrated marketing
Brand design
Social marketing
Under-performing websites
Maintaining customer engagement
A fragmented and increasingly mobile audience
Quality content for lead nurturing
Executing an effective social media strategy
Disconnected brand across multiple media
Solving business problems Challenges / Our solutions
What we do
Intelligent websites
Increase lead conversion and site performance with an intelligent, effective online presence.
We build websites using enterprise grade CMS’s, which we customise and deploy efficiently for businesses that require a high complexity website, with a high volume and variety of content, and a large number of users.
Benefits Rich, engaging, interactive user journeys
Custom interaction with social outposts
External systems integration (DMS, CRM)
Aligned and supporting your sales cycle
Lead gen and nurturing capabilities
Responsive design for every device
Manage high content, high value messaging
Misaligned to sales cycle
Missed opportunities with mobile device market
Lack of automated marketing facilities
Little integration with social presence
Minimal reporting on site effectiveness
Static, dated with little steer for progression
Only 19% of businesses rated their website proficient at driving sales*
Does your website improve your business?
*Adobe Quarterly Digital Intelligence Briefing 2013
Key service components Requirements analysis (including objective, user and content profiling)
Architecture design and specification
Visual concept design
Technical development
Site deployment, management and support
Intelligent websites
Situation
Accountancy firm needed to refresh their websites to cater for increasingly mobile audience.
Process
Centred around innovation and future proofing. Built in social integration and automated triggers. High degree of responsiveness and multi site functionality.
Results
Since the website went live:
• 51% increase in traffic
• 55% return in mobile visitors
• 90% budget saving in additional site rollouts
Intelligent websites Case study: Kingston Smith
What we do
Integrated marketing
Increase your sales pipeline and lead nurturing programmes with cross channel, end-to-end marketing.
We piece together the most effective multi-channel mix of digital marketing methods and platforms to enable you to generate new leads, nurture current clients or answer the specific goal of your business requirement or campaign.
Benefits Agile creative and technical teams for accelerated campaign starts
Real-time campaign adjustments to maximise ROI
Custom integrated marketing packs
Expertise in strategy and integration
Full integrated measurement of campaign
Fragmented audience across many channels
Weak strategy and approach
Uncertainty on best combination of digital channels to use
Attribution knowledge gaps
Companies rank “management support and resources” as their top challenge to successful integrated campaigns.*
Do you know the most effective way to reach and engage your prospects?
*Econsultancy State of Integrated Marketing Report 2013
Key service components SEO
PPC
Social media
Email marketing
Video
Web design/development
Integrated marketing
Situation
US firm needed to target “IT career starters & boosters” in UK and pass the leads generated onto sales.
Process
We created a “How to get that £60K career in IT” whitepaper and interactive quiz content– then marketed that out using a variety of marketing channels.
Results
In 3 months the campaign generated:
• +3,000 relevant site visits
• 400 completed quizzes (with a 90% completion rate)
• >300 social conversations created
• 700 leads from whitepaper downloads
Integrated marketing Case study: CompTIA
What we do
Specialised web & mobile applications
Improve business intelligence and performance with a unique, innovative app.
Increase business intelligence and performance with a unique, innovative application.
With an understanding of cutting-edge technologies, services and frameworks that we can combine in various ways and in a modular fashion.
Benefits Rich, interactive digital experiences to increase customer understanding and engagement
Advanced client analysis and reporting
Business applications that solve issues
Digital sales toolkits and collaboration
Digital closed loop marketing applications
Poor online customer experience
Lack of engaging client content
Restricted digital sales tools
Time wasting internal business processes
Outdated, inconsistent and unconvincing marketing tools
Poor internal buy in of new initiatives
74% of businesses want to increase customer engagement*
Does your technology bring your clients closer? Key service components
Requirements analysis (including objective, user and content profiling)
Architecture design and specification
Interface design
Technical development
Application deployment, management and support
Specialised web & mobile applications
Situation Telstra needed a digital map to showcase their network capabilities
Process • Optimise for Sales Reps iPads
and mobile devices • Supports mobile specific
interaction (pinch/zoom) • Plots and accesses 1,982 data
points quickly • Intelligent load-times of map
features dependent on navigation
Results Contributed to wholesale increasing their business.
Specialised web & mobile applications Case study: Interactive sales tool | Telstra Global
What we do
Brand design
Our experience with brand redesigns and refreshes within the technology and professional services industry provides you with an identity that reflects your staff and ethos. A reflective brand will improve your market position relative to your competitors.
Enhance company identity and brand perception with a flexible, high impact marketing and brand design.
Benefits Builds greater staff loyalty and motivation
Establishes a stronger identity for your business
Reduces the time needed to market new products and services
Increases sales of your products or services
Improves market position relative to your competitors
Builds greater customer loyalty
Lack of meaning and accurate reflection
Confusing company identity
Disconnected company campaign branding
Poor alignment between internal and external brand perception
Lack of unique selling points against competitors
Poor customer communication of your brand
Why would your customers buy from you? Key service components
Brand identity
Brand strategy
Web design
Digital design
Print design
Brand design
Brand design Case study: Derivatives Risk Solutions
What we do
Content marketing
Improve efficiency and conversion rate at each stage of your buying life cycle with multi-functioning, digital content.
Benefits Video, whitepaper, datasheets, case studies, blogs, infographics
Content distribution and measurement
Content supply chain strategy and implementation
Content creation and alignment to your customer’s buying life cycle
Sales enablement content assets
Content assets aren’t connecting to your audience
Sales and marketing teams creating content in isolation
Unable to measure content effectiveness with client interaction
Content creation unstructured
79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance*
Is your lead nurturing working?
*Marketing Sherpa
Key service components Digital content creation
Copywriting
Distribution
Content marketing
Situation The Thames Valley Chamber of Commerce needed a content led marketing platform to attract North American firms to the region.
Process • Created an interactive Portal • Produced interactive content maps/videos • Introduced incentive based content
Results • 2,100 relevant visitors • 4.5 mins average duration • 20 companies established • 175 jobs created • £6m regional investment
Content marketing Case study: Interactive content portal | TVCC
What we do
Social marketing
Increase ROI and your company’s share of voice with a strategic, measurable social approach.
We can manage a client’s social media presence, from initial strategy to ongoing engaging, monitoring and measuring. Alternatively, we can train, consult and support your staff to more efficiently and effectively use time across multi-channel platforms.
Benefits Strong, consistent presence in your market
Social competitor strategy maps
Social engagement support services
Strategic social marketing aligned to your business goals
Social audits to understand what’s important to your market
Social bid intelligence
What is the industry talking about?
What Social ROI are you returning?
How does the market really perceive you?
Where are the industry communities?
Who influences your clients?
What social strategies do your competitors use?
31% of customers post online following inadequate customer service*
What are your clients saying online?
*New Voice Media
*New Voice Media **Aberdeen Research
Key service components Social strategy
Social listening
Social management
Social monitoring
Training & consultancy
Social marketing 84% of B2B marketers use social media in some form** ü Strategic social marketing aligned to your business goals ü Social bid intelligence ü Social audits to understand what’s important to your market ü Strong, consistent presence in your market ü Social competitor strategy maps ü Social engagement support services
*New Voice Media **Aberdeen Research
Social marketing
Situation Top 20 accountancy firm wanted social media to lift their brand, extend conversations and generate leads.
Process • Conducted social audit to assess
10,000 conversations • Created bespoke strategy for
Partners & marketing • Trained users in engaging and
provided monthly support
Results (3 months) • Went from 20th to 2nd in social
brand awareness • Average 30% responses (double
average) • 20 leads a month generated
Social marketing Case study: Kingston Smith
Testimonials
“3seven9 managed a complex project to produce an excellent finished product. Great job guys!”
Paul Britton Head of Inward Investment & Reinvestment
Thames Valley Chamber of Commerce
“3seven9 understood the complexity of our requirements and built an intuitive and responsive website that prioritises the content, depending on how the client accesses it.”
Graeme Trigg Practice Development Manager
Kingston Smith
“With 3seven9’s approach, we have created exciting campaigns to drive our recruitment efforts much more successfully than before.”
Siobhan Cronin Engagement Manager
QA Apprenticeships
"WOW – cracking week!! Not just the leads but way you got them – the twitter ones are really good to see!”
Clare Crawford Commercial Director
Aster Group
Which business problem do you need solving? Lets talk 01344 667410 3seven9.com
Additional case studies
Situation:
Hempsons law firm needed to respond quickly to a series of NHS changes and inform their audience how this would affect them.
Process:
A series of videos were recorded that covered specific areas the NHS changes would affect. These were then promoted in their internal network and client base.
Results (3 months):
• 500+ targeted views
• 13+ hours marketing footage consumed
• 23% mobile views
Content marketing Case study: Hempsons law firm
Situation: Kingston Smith wanted to improve their thought leadership initiative by increasing traffic to blog Process • Researched accountancy market • Targeted SEO back linking strategy
(competitors, social book marks and internal distribution)
• Trained partners to create engaging blog content
Results (3 months)
• 2nd for “Entrepreneurs blog UK” (78m)
• 43% increase in overall traffic
• 52% & 40% increase in referring/SEO traffic
Integrated marketing Case study: SEO marketing | Kingston Smith
Situation
IT Apprenticeship firm wished to aggressively generate leads.
Process
Socially researched messaging
Updated website to match brand rollout
Integrated Facebook and PPC advertising
Results
• Generated 2.5k applications (cost per application £17.13)
• 9% conversion from Social Media
Integrated marketing Case study: PPC marketing | QA Apprenticeships
Situation: Bristol based Development wanted to create an active community to drive their brand and lead gen in 2013. Process: Created bespoke Facebook Page with regional Tabs Included interactive elements such as resource library, quizzes, 3rd party plug-ins, offers, galleries and events etc Drove traffic with PPC advertising Results (3 months): • +1,100 likes on Facebook page • Nearly 8,000 engagements on the page • 490,000 visible reaches on Facebook
within their own communities • +300 content downloads
Integrated marketing Case study: Social lead gen | Aster Homes