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Solving Blogging for Startups Get noticed, build thought leadership, and engage communities with #leancontent Photo credit: mdezemery on Flickr Arabella Santiago, Marketing Director, Scoop.it [email protected] | http://scoop.it/u/arabella

Solving Blogging for Startups

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Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.

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Page 1: Solving Blogging for Startups

Solving Blogging for Startups Get noticed, build thought leadership, and

engage communities with #leancontent

Photo credit: mdezemery on Flickr

Arabella Santiago, Marketing Director, Scoop.it [email protected] | http://scoop.it/u/arabella

Page 2: Solving Blogging for Startups

@scoopit | @arabellatv

You’re an early-stage startup.

Page 3: Solving Blogging for Startups

@scoopit | @arabellatv

Your team ≤ 1 football team.

NFL FIFA

Page 4: Solving Blogging for Startups

@scoopit | @arabellatv

You wear multiple hats.

Page 5: Solving Blogging for Startups

@scoopit | @arabellatv

You love your product.

Page 6: Solving Blogging for Startups

@scoopit | @arabellatv

You’re going to change the world.

Page 7: Solving Blogging for Startups

@scoopit | @arabellatv

But no one knows that.

Page 8: Solving Blogging for Startups

@scoopit | @arabellatv

Yet.

Page 9: Solving Blogging for Startups

@scoopit | @arabellatv

Brian Solis says:

Brands must become media to earn

relevance.

Page 10: Solving Blogging for Startups

@scoopit | @arabellatv

So you think:

Page 11: Solving Blogging for Startups

@scoopit | @arabellatv

And you say:

Page 12: Solving Blogging for Startups

@scoopit | @arabellatv

Scoop Lion has a solution for that:

Page 13: Solving Blogging for Startups

@scoopit | @arabellatv

Built for the passionate ones.

Page 14: Solving Blogging for Startups

@scoopit | @arabellatv

All-in-one curation publishing with benefits:

•  Get noticed and build thought leadership with lean content •  Feed social networks and grow an engaged fan base •  Save time without sacrificing impact

Page 15: Solving Blogging for Startups

@scoopit | @arabellatv

Because even if it sounds sexy, #you need smarter content than:

Page 16: Solving Blogging for Startups

@scoopit | @arabellatv

Scoop.it is clever publishing in 1, 2, 3

Page 17: Solving Blogging for Startups

@scoopit | @arabellatv

Scoop.it is clever publishing in 1, 2, 3

Page 18: Solving Blogging for Startups

@scoopit | @arabellatv

Scoop.it is clever publishing in 1, 2, 3

Page 19: Solving Blogging for Startups

@scoopit | @arabellatv

Suggestion engine makes content discovery and publishing easy.

Page 20: Solving Blogging for Startups

@scoopit | @arabellatv

Suggestion Engine = Search + Reader#crawls over 10 mil webpages daily.

Page 21: Solving Blogging for Startups

@scoopit | @arabellatv

Insight maximizes your thought leadership and pageviews.

Page 22: Solving Blogging for Startups

@scoopit | @arabellatv

Seamlessly feed your social networks.

Page 23: Solving Blogging for Startups

@scoopit | @arabellatv

Convenient bookmarklet and Chrome extension lets you post while browsing.

Page 24: Solving Blogging for Startups

@scoopit | @arabellatv

All that on Scoop.it’s freemium package!

Click here and sign up

for free

Page 25: Solving Blogging for Startups

@scoopit | @arabellatv

For a #leancontent marketing experience, try Scoop.it for Business:

•  Host your Scoop.it page on your own domain

•  Customize your pages to have the look and feel of your brand

•  Connect to more social networks and tools

•  Get more topics •  Co-curate with your team •  Weekly newsletter export •  Analytics

Page 26: Solving Blogging for Startups

@scoopit | @arabellatv

Capture traffic with fully branded topics on your own domain.

Healthcare Mobile homepage

Custom Scoop.it Page

Page 27: Solving Blogging for Startups

@scoopit | @arabellatv

Keep audiences engaged with #smart and sexy newsletters.

Page 28: Solving Blogging for Startups

@scoopit | @arabellatv

Measure audience growth.

Page 29: Solving Blogging for Startups

@scoopit | @arabellatv

Scoop.it for Business

$79 a month value!

•  Host your Scoop.it page on your own domain

•  Customize your pages to have the look and feel of your brand

•  Edit post with rich text links •  Connect to more social networks

and tools •  Get more topics •  Co-curate with your team •  Weekly newsletter export •  Analytics

Page 30: Solving Blogging for Startups

@scoopit | @arabellatv

$79 a month value!

Scoop.it for Startups*

Contact us for special

pricing!

* Offer to pre-Series A funded startups for a limited time; contact Arabella for more info

•  Host your Scoop.it page on your own domain

•  Customize your pages to have the look and feel of your brand

•  Edit post with rich text links •  Connect to more social networks

and tools •  Get more topics •  Co-curate with your team •  Weekly newsletter export •  Analytics

Page 31: Solving Blogging for Startups

@scoopit | @arabellatv

Yes, startups get a special price for:

Page 32: Solving Blogging for Startups

@scoopit | @arabellatv

Arabella Santiago, Marketing Director, Scoop.it [email protected] | http://scoop.it/u/arabella