Embed Size (px)
Citation preview
A new communication platformA new communication platform
SOCIAL MEDIA OVERVIEW
SOCIAL MEDIA OVERVIEW
Clusterable marketing tool 1.19 billion active users Anonymous instant
messaging platform 230 mio active
users
TRENDS IN SOCIAL MEDIA MARKETING
Fan Fights ?Customer Service
Engagement
What have Brands done on Facebook so far?
- Fan acquisition to be the most popular brand.- Focusing on the importance of Engagement and PTA rates on Pages.- Content creation for continuous communication with Fans.- Social Media specialized campaigns.- On Page Applications to increase engagement.- Paid Advertising on Social Media to increase the fan base.
What have not done yet?
The next step is…
What have not done yet?
The next step is…
Fan Fights ?Customer Service
Engagement
TRENDS IN SOCIAL MEDIA MARKETING
What have Brands done on Facebook so far?
- Fan acquisition to be the most popular brand.- Focusing on the importance of Engagement and PTA rates on Pages.- Content creation for continuous communication with Fans.- Social Media specialized campaigns.- On Page Applications to increase engagement.- Paid Advertising on Social Media to increase the fan base.
Social CRM
RESEARCHES
Source: UPS & comScore
Source: Wired & E-marketer
INSIGHTS
Expecting special offers
from brands
Willing to give feedback
about their journey with the
brand
SO WE CREATED..
SOCIO4 IS..
SOCIAL CRM
DATABASE
CAMPAIGN
MANAGEMENT
CUSTOMER
SERVICELOYALTY
Extensive Social CRM Database
Highly Clusterable Campaign Management Tool
New Direct Communication Method between Companies and Customers
Social CRM Integrated Customer Service Platform
Ability to Integrate with Existing Loyalty Programs
IN A DETAILED VIEW..
SOCIAL CRM
DATABASE
CAMPAIGN
MANAGEMENT
CUSTOMER
SERVICE
LOYALTY
• A lifetime connection with customers at once• Main database for social media apps• Continuously updated user profile data• Combines previous apps’ databases• Clustered customer data
• New communication era via Facebook notifications• Broadcasting to targeted customers• Special Offers, Promotions, Gift Coupons, Announcements• Business Intelligence for forefront customer insights• Interaction Analytics (Visits, Read Rate, CTR, Sales Conversion..)
• New user experience in customer service• Previous service history• Decreasing public complaints on fan pages, company posts etc.• Multiple agent access• Advanced reporting and performance tracking metrics
• Integration with existing loyalty programs• Member get member feature
NEW COMMUNICATION CHANNEL..
Facebook Notifications
HOW SOCIO4WORKS
DASHBOARD
DIGITAL MKT.
MANAGER
FANS GET CONNECTED
A lifetime connection with the brand at once.
Continuously updated customer data.
USER INTERFACE
Customized user panel to stay connected with the brand.
All the public and customized
information can be accessible through
SOCIO4 app.
PROMOTIONS
User can reach public and customized information
including promotions, special offers and gift vouchers.
GIFT VOUCHERS
Gift Vouchers given by “The Brand” can be seen on
SOCIO4
SOCIAL CRMMODULE
SOCIAL DATA OVERVIEW
SOCIO4 collects information of connected users and builds
Business Intelligence & Social Insights for Companies.
USER DETAILS
SOCIO4 stores user’s detailed information.
CAMPAIGN MANAGEMENTMODULE
USER INQUIRY FOR CLUSTERING
The Data stored on SOCIO4 CRM can be easily clusterable to set up
Social Media Campaigns.
SAVED INQUIRIES (CLUSTERS)
Saved Inquiries are always updated with the actual customer
data on pool.
BROADCASTING
All the Promotions, Special Offers, Gift Vouchers and Company Announcements can be Broadcasted to clustered users via Facebook Notifications.
SOCIO COMMUNICATES via..
Facebook Notifications
BROADCAST REPORTS
User Interactions gets logged on SOCIO4 Database to access
analytics for each seperate Broadcasts.
Sent, Read & Click Thru rates can be tracked in
reports to identify engaging users.
Interaction feedbacks can be used for future
campaigns to enable Re-Targeting & Re-Marketing!
CUSTOMER SERVICEMODULE
USER INTERFACE – WRITE TO US
User can give feedback regarding his journey with the
brand including complaints directly.
SOCIO4 identifies the customer.
Not any additional personal information required.
DASHBOARD - USER MESSAGES
Agents or Community Managers would be able to
handle customer complaints in a more structured way.
User’s Service History can be easily accessible.
Gift Vouchers can also be attached to improve customer
satisfaction.
WHILE THE USER IS PLAYING CANDY CRUSH…
As soon as the ticket replied by the agent, customer gets notified by
SOCIO4
USER REDIRECTS TO THE MESSAGE
FB Notification redirects user to the responded message.
CUSTOMER SERVICE PERFORMANCE
Real time Performance metrics of Social Customer Service
performance can be tracked on DASHBOARD.
COMPATIBILITY
COMPATIBLE WITH MOBILE DEVICES
BEST USAGE OF SOCIO4
Place SOCIO4 as the Key MarketingTool in your Social Media Strategy
Drive Sales!
IN A NUTSHELL…
Is a new communication platform.
Provides;
Social CRMCampaign Management
Customer Service and
Loyalty Service
for Companies.
Contact: [email protected]
