SOCIETAL MARKETING

Meaning of societal marketing -:

The societal marketing concept calls upon marketers to build social and ethical consideration into their marketing practices.It creates company profits ,consumer want satisfaction and public interest.

CONSIDERATIONS IN SOCIETAL MARKETING-:

The societal marketing a company should make good marketing decisions by considering consumers’ wants,the company’s requirements,and society’s long-term interests.

The company should balance three considerations in setting their marketing strategies:-

society’s interest

Consumers want and company profits

satisfaction (Three Considerations in societal

marketing)

Concepts of societal marketing Human Concepts :- Intelligent Consumption Concept :- Ecological Imperative :- Cause-Related Marketing :- Balance of interest :-

Examples of two companies :- Coca-Cola :

Nike : “Just do it” :-

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