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Presentation TitleYour company information
ABHERI DASRoll - 01
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Content
• Definition & objective
• Concept
• Three Considerations
• Instruments
• Importance
• Company example 2
Societal marketing concept• Definition
marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests
• Objective To maintain a long-term relationship with
customers To create a better image in the society for
the company than it’s competitors. Developing community awareness towards
its brands To increase the consumer base and market share. profit-making and wealth maximization.
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Three Considerations of Societal Marketing Concept
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Deficient products
Deficient products
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Pleasing products
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Salutary products
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Desirable products
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Indian Tobacco Corporation
• Industry - Conglomerate
• Founded - 24 August 1910(as Imperial Tobacco Company of India)
• Headquarters - Kolkata, West Bengal, India
• Key people - Yogesh Chander Deveshwar, (Chairman), Sanjiv Puri, (Chief Executive Officer)
• Products - Consumer goods Tobacco
Hotels Agribusiness Paperboards & specialty papers Packaging Information technology
• Revenue - 53,748 crore (US$8.0 billion)₹9
• ITC’s One Paisa Campaign
• ITC has partnered with the National Highway Authority of India (NHAI) in its initiative to develop eco-friendly National Highways (NH) by spearheading an extensive tree plantation initiative along the highways
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Social initiative by ITCe – Choupal
link directly with rural farmers via the Internet for procurement of agricultural
and aquaculture11
Social & farm Forestry
13,000 hectares of wasteland under Social forestry benefiting more than 16,000 poor households in 466 villages.
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• Agricultural development
form agri-business societies,
pool Knowledge and resources,
improve productivity and quality
reach out beyond local markets to sell at better margins.
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Small -Scale and Cottage Units
FMCG sector, the company Commenced marketing agarbattis sourced from small-scale and cottage
units in 2003
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NGOs• Banwasi Seva Ashram•
Lotus Medical Foundation, Kolhapur•
Nana Palkar Smruti Samiti (NPSS), Mumbai•
Step Up Foundation, Pune•
SOS Children's Villages of India
• ADHAR - Association for Development of Human and Community Rebuilding - Kolkata, West Bengal
• Just Being Center
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