SUMMER

There’s opportunity for brands as 82% have more brand conversations during summer

Summer is a unique time of the year:

People are out and about more during summer:

94% are out and about seeing more things in summer

84% notice that people are posting more on social media

86% see more people than usual

62% share more on social media

88% say that summer is a chance to break the routine for the rest of the year

94% speak to more people than usual

51% says their social media feed is more exciting to check during summer

85% feel happier in summer

Which translates to more posts and conversation

on social media:

Summer is a unique time of the year as people are more active in the real world, which translates to

more activity on social media too.

socialsoup.com