Embed Size (px)
Citation preview
SOCIAL
SIGNALSWHY THEY ARE IMPORTANT TO YOUR BUSINESS
TODAY’S PRESENTER• Brandon Gilmore
• Team Lead of Client Success Team
• Client Success Manager
• 5 Years experience in Internet Marketing
• Random Fact:
• Collect Pop Culture things like T-Shirts and Funko Pops
AGENDA• Define Social Signals
• Page vs Network
• Why They are
Important
• How to Get Them
• Reporting Social
Signals
• Questions & Answers
SOCIAL SIGNALS DEFINITION
Social Interactions with a piece of content
through social media networks such as
Facebook, Twitter, LinkedIn, etc...
Ex. Likes, Shares, Tweets, Pins, Votes on
an article from your blog.
PAGE SIGNALS
PAGE SIGNALS DEFINED
Social Interactions with a piece of
content that take place on your
website.
Commonly done through Sharing
buttons or Browser Extensions on
desktop or mobile devices.
NETWORK SIGNALS DEFINED
Social Interactions taking place on a Social Network. The types of
interactions vary by Social networks.
Examples:
• Facebook – Likes, Shares, Comments
• Twitter – Retweets, Favourites, Mentions
• Google + - +1’s, Shares, Comments
• LinkedIN – Likes, Shares, Comments
NETWORK SIGNALS
FACEBOOK SOCIAL SIGNALS
TWITTER SOCIAL SIGNALS
WHY ARE SOCIAL SIGNALS
IMPORTANT?Social Signals
make your content come to
life.
They allow your content to be:
Discovered, Consumed and
Engaged.
QUOTEYour organization’s digital culture is reflected in the social networks. Distributing and measuring your content marketing investment in the search engines and social media is vital to understanding the engagement and performance of your brand’s content and culture.
One tweet, like or share can amplify your business into new channels and enhance its long-term discoverability.
Social Signals matter to your business and can positively impact your bottom line.
-Krista LaRiviere, CEO of gShift
GOOGLE’S TAKE
Quote from Matt Cutts January 2014
• Google Doesn’t Crawl Social Media Pages like other pages
• Social Signals Seem to have no affect on Rank
• Influence my be a factor in Future
Article: Search Engine Journal - http://www.searchenginejournal.com/matt-cutts-explains-important-social-media-signals-really/87277/
HOW FAR CAN THE MESSAGE SPREAD?
1:1 Engagement
Keywords
Earned
Content
Social Media &
Mobile
Owned
Content
Optimized
Content
Amplify1
Amplify2
Digitally Aligned Content
Strategy
Amplify3
Backlinks
1: Many
Grow your community
HOW TO GET THEM?
PAGE SIGNALS
• Sharing Buttons on
your site
• Write Engaging
Content
• Third Party Add-ons
• Sharing buttons only
show when scroll
• Pop up at bottom up
article to share
NETWORK
SIGNALS• Build an Audience
• Boost Posts
• Contests
• Share, Comment and
Like
REPORTING• Follow Pages
• Connect Social Networks
• Run Reports from gShift dashboard
• *Sign up for Content Performance for Campaigns
CONTENT PERFORMANCE
CONTENT PERFORMANCE
REFER A FRIEND
This month we are happy to introduce a Referral Program
Refer a friend and you can earn up to 10% of the closed deal.
You can read about it more here:
http://www.gshiftlabs.com/partners-2/referral/
QUESTIONS AND ANSWERS
Feel free to ask any questions you may have now and I will do my
best to answer them.
If you have any questions after todays webinar feel free to email
me at
@gilmorebrandon on Twitter
